Fragment Design x Maserati: Harajaku street culture meets Modena

Great design never gets old.

Maserati's iconic sports car models, from its glorious history of racing triumphs and grand touring, serve as inspiration for our joint vision for tomorrow, as Fragment Design’s Hiroshi Fujiwara analyses the various elements that make up this story of Italian cars, passion, audacity, and innovation. 

In the meeting of creative visionaries, these past elements become the foundation of the forward-looking special edition Fragment Design x Maserati.

Fragment Design x Maserati: Harajaku street culture meets Modena Fragment Design x Maserati: Harajaku street culture meets Modena
Maserati meets Hiroshi Fujiwara, the soul of Fragment Design Maserati meets Hiroshi Fujiwara, the soul of Fragment Design

Maserati meets Hiroshi Fujiwara, the soul of Fragment Design

Fragment is a streetwear subculture project founded by the arbiter of cool: Hiroshi Fujiwara. Since the early 90’s, Fujiwara has been sharing his own designs with the world, collaborating with the most renowned maisons in the world.

In his continuous research as a cultural disrupter, the global godfather of streetwear and multi-faceted creator comes together with the Trident brand of Italian luxury cars for a collaboration that brings together Hiroshi Fujiwara’s unparalleled sensibility of contemporary street culture and the audacious spirit of an Italian car icon that has just heralded a new era.

Hiroshi Fujiwara and Maserati design team, together, deconstruct the essence of Maserati, and in the process, reconstruct a new reality.

Fragment Design x Maserati

A partnership that brings the fearlessness of its creators to the forefront. Maserati and Hiroshi Fujiwara: two bold souls always ready to shatter existing cultural conventions.

Piece by piece, a body of art is going to be unveiled in a collaboration that celebrates the reconstruction of our world.

Fragment Design and Maserati bring forward a brave new vision for the future.
 
Fragment Design x Maserati Fragment Design x Maserati

Maserati x Fragment Design

Register here to learn about the limited-edition Maserati x Fragment Design.
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