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Maserati S.p.A., with registered offices at Viale Ciro Menotti 322, 41100 MODENA, Italy (“Maserati”), is committed to protecting the online privacy of the users of this application (“App”). As such, this Privacy Policy has been written and uploaded to third-party platforms (“Store”), in order to allow you to understand Maserati’s policy regarding your privacy, and how your personal information will be handled when using this App. This Privacy Policy will also provide you with information so that you are able to consent to the processing of your personal data in an explicit and informed manner, where appropriate.
In general, any information and data which you provide to Maserati over the App, or which is otherwise gathered via the App by Maserati, in the context of the use of Maserati’s services (“Services”) as better defined in the Section 3 below, will be processed by Maserati in a lawful, fair and transparent manner. To this end, and as further described below, Maserati takes into consideration internationally recognised principles governing the processing of personal data, such as purpose limitation, storage limitation, data minimisation, data quality and confidentiality.
CONTENTS
1. Data controller and Data Protection Officer
Maserati, as identified at the top of this Privacy Policy, is the data controller regarding all personal data processing carried out through the App.
To get in touch with Maserati’s Data Protection Officer, please contact: dpo@maserati.com.
2. Personal Data processed
When you download, install and use the App on your device, Maserati will collect and process information regarding you (as an individual), which allows you to be identified either by itself, or together with other information which has been collected.
This information may be classified as “Personal Data”, and can be collected by Maserati both when you choose to provide it (e.g., when you sign up for an account, in order to receive Maserati’s Services) or simply by analysing your behaviour on the App.
Personal Data which may be processed by Maserati through the App are as follows:
1. Data related to your Device
By selecting the “Install” option at the Store regarding the App, you authorize Maserati to set up the App on your mobile device (“Device”), as well as to access some Personal Data and other information on your Device which are needed for its successful installation (e.g., Device model, operating system version, screen resolution, network connection type, language, etc.). This information sharing is inherent to the App’s set-up and, as such, you may not object to it unless you uninstall the App from your Device.
2. Data related to your location
Once the App has been installed, during the registration and using the Service Booking feature you will be asked to consent to the App accessing your Device’s location, only when you are using it. This allows the App to provide more precise and useful Services to you, allowing you to find the dealers next to your location.
If you believe that the sharing your location is too invasive, you can always revoke the access to your position from the Device settings and simply provide a zip code or state for the Services you are interested in.
3. Name, contact details and other Personal Data
When creating an account on the App, you will be asked to provide information such as your name (first and last), date of birth, mobile number, dealer where you bought your car, e-mail address and VIN (Vehicle Identification Number).
4. SDKs and tracking technologies
SDKs (Software Development Kits) and similar technologies are information that applications can record and/or read on your Device. In general, these technologies allow an analysis of the use of an application, with the goal to avoid malfunctions and improve users’ experience.
Maserati uses SDKs and similar technologies provided by third parties acting, as the case may be, as independent data controllers from Maserati (using the data they collect for their own purposes and under terms defined by them) or as data processors for Maserati (processing personal data on Maserati’s behalf).
For further details on how these third parties may use your information, please refer to their privacy policies:
Unless provided by the opt-out mechanism of the third party, if you wish to prevent your Device’s operating system from sharing your Personal Data with Maserati or with the third parties mentioned for profiling purposes, you can do so:
1. By setting up your Device appropriately: more specifically,
a. if you have an IOS Device, go to “Settings”, then “Privacy”, then “Advertising” and click the “Restrict Data Collection” button. You can also reset your IDFA on that same page;
b. if you have an Android Device, go to “Google Settings” / “Settings”, scroll down to “Google”, then click “Ads” and select “Opt out of interest-based ads” / “Opt out of Ads Personalisation”.
2. By modifying your privacy preferences in the “My app settings” section within the App.
3. Purposes of processing
Maserati intends to use your Personal Data, collected through the App, for the following purposes:
4. Grounds for processing and mandatory / discretionary nature of processing
The grounds on which Maserati processes your Personal Data, according to the purposes identified in Section 3, are as follows:
5. Recipients of Personal Data
Your Personal Data may be shared with the following list of persons / entities (“Recipients”):
6. Transfer of Personal Data
Considering Maserati’s worldwide presence and business operations, your Personal Data may be transferred to Recipients located in several different countries. Maserati implements appropriate safeguards to ensure the lawfulness and security of these Personal Data transfers, such as by relying on adequacy decisions from the European Commission, standard data protection clauses adopted by the European Commission, or other safeguards or conditions considered adequate to the transfer at hand. More information about it are available sending a written request to Maserati at the following address: dpo@maserati.com.
7. Retention of Personal Data
Personal Data processed for Service Provision will be kept by Maserati for the period deemed strictly necessary to fulfil such purposes – in any case, as these Personal Data are processed for the provision of the Services, Maserati may continue to store this Personal Data for a longer period, as may be necessary to protect Maserati’s interests related to potential liability related to the provision of the Services.
Personal Data processed for Marketing, Soft Spam and Profiling will be kept by Maserati from the moment you give consent until the moment you withdraw the consent given and renewed at fixed intervals. Once consent is withdrawn, Personal Data will no longer be used for these purposes, although it may still be kept by Maserati, in particular as may be necessary to protect Maserati’s interests related to potential liability related to this processing.
Personal Data processed for Compliance will be kept by Maserati for the period required by the specific legal obligations for which the Personal Data were processed.
Personal Data processed for preventing Misuse/Fraud will be kept by Maserati for as long as deemed strictly necessary to fulfil the purposes for which it was collected.
8. Data subjects’ rights
As a data subject, you are entitled to exercise the following rights before Maserati, at any time:
Regarding Marketing carried out by means of push notifications, you may withdraw consent through your Device’s own settings. More specifically, on a IOS Device, go to “Settings”, then “Notification Center”, select the App and disable notifications by tapping it.
If you have an Android Device, go to “Settings”, scroll down to “Notifications”, select the App and choose “Block all”.
About the other means of communication (i.e., phone, SMS, email etc), you may have selected during the registration procedure, you may withdraw consent through the App settings (by de-selecting the relevant options).
In any case, you can modify your privacy preferences in the “My app settings” section within the App.
You can also withdraw consent regarding processing for Marketing by selecting the appropriate link included at the bottom of every marketing e-mail message received.
Aside from the above means, you can also exercise your rights described above by sending a written request to Maserati at the following address: privacy@maserati.com.
In any case, please note that, as a data subject, you are entitled to file a complaint with the competent supervisory authorities for the protection of Personal Data, if you believe that the processing of your Personal Data carried out through this App is unlawful.
9. Amendments
This Privacy Policy entered into force on 30/06/2018. Maserati reserves the right to partly or fully amend this Privacy Policy, or simply to update its content, e.g., as a result of changes in applicable law. Maserati will inform you of such changes as soon as they are introduced, and they will be binding as soon as they are published on the App. Maserati therefore invites you to regularly visit this Privacy Policy in order to acquaint yourself with the latest, updated version of the Privacy Policy, so that you may remain constantly informed on how Maserati collects and uses Personal Data.