Fuoriserie is the embodiment of Maserati's bespoke artisanship. It is a process that stems from listening to the customer and provides the opportunity to customise every aspect of their car, from the body colours and in-car materials to the most minute detail of the finishes, with complete immersion in the configuration process.
Indeed, it offers access to a wider range of body colours, liveries, brake callipers, rims and interior combinations. Maserati Fuoriserie customers thus become the stylist of their car, using a personal designer.
There are two levels of customisation: the first is the catalogue where, to assist in orientation through thousands of possibilities for combinations, two collections have been identified (Fuoriserie Corse and Fuoriserie Futura); the second is the Bespoke world of “tailor-made” in which cars are created with content specifically requested by the customer or as unique one-of-one models.
The custom-built collections are dedicated to fans of timeless style and loyal enthusiasts for Maserati history. The Corse collection is inspired by the brand's glorious heritage on the track, whereas Futura is designed for futurists who embrace change with enthusiasm and energy and are curious about the most avant-garde proposals.
Collezione Corse: for fans of timeless style and gentleman drivers. The inspiration in this case is drawn from the past, from Heritage racing. The main features are colour, as a material, inspired by the reinterpretation of historical shades. The liveries are inspired by iconic racing cars, reinterpreted with a contemporary flair and made entirely of paint, with no decals. Another sporty detail, but more sophisticated and subtle, are the dreamlines, chromatic signs that emphasise the volumes of the bodywork.
The exteriors are also embellished with dedicated brake callipers that add new colours to the range to match the liveries, as well as anodised colour treatments and more outstanding, prestigious finishes such as polish. The interiors are joined by new, more heritage-based leather colours, inspired by tanned vegan leather, and contemporary upholstery, reminiscent of traditional combed melange wool.
Collezione Futura: for futurists, fans of technology and new materials, people who welcome and encourage every change with enthusiasm and energy.
This collection – based on the concept of material and chromatic experimentation, with the support of technological innovation – stands as a stylistic workshop where the Maserati brand experiments with the combination of new materials derived from the interior design, product design and sportswear industries. In addition to aesthetics, a great deal of attention is paid to the performance and sustainability of the materials. The chromatic experimentation of body colours also sees more extreme or industrial shades combined with textured or matte finishes with interference pigments. Even the two-tone of the bodywork in this collection becomes unexpected and extreme, creating new, more graphic breakdowns.
Finally, the pinnacle of tailoring is reached with the Bespoke cars, where the experience becomes unique and creativity knows no limits. It is the freedom to bring the customer's vision to life in a completely unique way, forging an exclusive relationship between Maserati's creative department and the cars’ owners, to configure an exclusive model
Bespoke is the facet of the Fuoriserie customisation programme whereby dreams come true, allowing a reflection of extraordinary individuality to emerge.
