Shanghai, 19 April 2023 – The 2023 Shanghai Auto Show is opening its doors for an electrifying new edition and Maserati is thrilled to show the world its latest full-electric creations, marking the historic moment of being the first Italian luxury brand to produce 100% electric vehicles.
And of course, China is the cradle of this fascinating and exciting revolution mobility – not only in terms of innovation but also of forward-thinking and embedded interest in the luxury market – and the ideal venue for the global premiere of Maserati Grecale Folgore.
On this special occasion, the Trident’s first full-electric SUV is in good company, alongside the new Maserati GranTurismo. The powerful and timeless coupé has been introduced to the Asian market for the first time in its combustion engine and its electric powertrain version, the GranTurismo Folgore.
The future of electrification is rooted in China. Folgore is the name of the Trident’s electric range and represents innovation, luxury, functional beauty and the vision that unites the past and the future in the name of Maserati’s incomparable style. The 2023 Shanghai Auto Show is therefore the ideal meeting point between the Asian market and the brand, to remark on and enhance the concept of “Italian luxury performance”, at the dawn of a new era.
Electrification will play a key role in Maserati’s future strategy, with a commitment to produce electric versions of all its models by 2025 and full-electric vehicles alone by 2030. It is an ambitious plan that reflects the audacity that has always defined the Trident's DNA, driving it forwards towards the future, where its success will rely on its uniquely Italian character, its ability to arouse emotions with quality and exclusive products, and the magic of innovation. All this is exactly what the automotive industry will require in the future.
Maserati CEO Davide Grasso commented: “It’s a defining moment for the Maserati brand. Today, we’re in China at the Shanghai Auto Show; we’re in Italy for the cosmopolitan Milano Design Week event; we’re all over the world celebrating the future: it’s a new beginning for the brand. We’re celebrating Folgore, the electrification plan that has become a reality and is ready to pave the way in this revolutionary era. I’m very excited to be here in Shanghai, which is not only an international exhibition but also a global platform for innovation and the ideal place to unveil the first electric models in the history of Maserati”.
Maserati produces a complete range of unique cars, immediately recognisable for their extraordinary personality. Thanks to their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than seventy markets internationally. The ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan and the Levante – the first SUV made by Maserati, all models characterised by the use of the highest quality materials and excellent technical solutions. The Ghibli and Levante are now also available in hybrid versions and are the first electrified cars from the Trident brand. A complete range, equipped with 4-cylinder hybrid V6 and V8 petrol engines, with rear-wheel and four-wheel drive. The Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580-hp V8 engine, embodies the performance DNA of the Trident brand. The top of the range is the MC20 super sports car, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies available in the power unit of a standard production car for the first time. The sporty New GranTurismo models – available with both high-performance petrol engines and a 100% battery electric powertrain – take the House of the Trident forward into the future: the first car in the electric range, the Maserati Folgore. By 2025, all Maserati models will be available in a full-electric version, and the entire Maserati range will run on electricity alone by 2030.
For further information:
Maria Conti – Chief Communication Officer Maserati – email@example.com
Davide Kluzer – Product Communication Responsible – firstname.lastname@example.org