Yesterday saw the opening of Casa Maserati, the exclusive retail store and lounge bar on Piazza San Fedele in the heart of Milan, offering a location for purchasing Maserati Collection products and booking a test drive to learn all the driving secrets and discover the performance of the models in the Maserati range
The brand’s first retail store and lounge bar will be made even more prestigious by the presence of all the cars in the Maserati range. The luxurious Quattroporte limousine, the Ghibli executive sedan, the splendid GranTurismo four-seat coupé and the GranCabrio convertible will alternate on display on the Casa Maserati forecourt. It will also be possible to book a test drive of the Quattroporte and Ghibli sedans alongside a professional instructor from former Formula 1 driver Andrea de Adamich’s Master Maserati Driving School.
The official inauguration ceremony for Casa Maserati will be held on Tuesday 14 July, during an exclusive invitation-only cocktail event. The elegant store, open from 10am to 10pm seven days a week, will immediately become a key location for the most glamorous events in the Milan Fashion District, and will remain in operation until the end of January.
This concept store in the heart of Milan has enabled Maserati to reinforce its relationships with its corporate partners - Ermenegildo Zegna, Bulgari, La Martina and Dr. Vranjes. The store will also feature a number of other outstanding Italian brands - Poltrona Frau, Venini, Frigerio, Unopiù, Caffitaly, G.T. Design and Montante. Major associations have also been established with the partners who work with Maserati on a permanent basis during the seasonal Winter and Summer Tour events - Gruppo De Angelis Costruzioni, Cantine Ferrari, Samsung, Pirelli, Courmayeur Montblanc and Cortina Turismo - who, together with new additions - Excelsior Hotel Gallia and Elite Model Management, help to enrich Casa Maserati’s scope and lifestyle offering.
Maserati’s presence in the heart of Milan, a city particularly in tune with the brand since it shares the same pure Italian style values, to coincide with Expo 2015 is extremely appropriate, if not de rigueur.