Modena, September 9, 2026 – The third edition of TUTTO BENE Hillclimb—a one-of-a-kind exclusive event that brings together automotive culture, a global lifestyle, and a celebration of the local territory—provided the prestigious setting for Maserati to unveil its new commemorative liveries honoring 100 years of the Trident emblem. The liveries are inspired by the iconic 1958 Maserati Eldorado, the first single-seater in Europe to be sponsored by a brand from outside the automotive world: Eldorado ice cream.
The new liveries are available for both a one-of-a-kind Maserati GT2 race car and the Maserati GT2 Stradale super sports car, underscoring the deep connection between track and road that has always set the Trident apart.
This concept takes shape in the brand’s “from track to road” philosophy, which sees motorsports as a research and development laboratory where technologies and solutions are developed before being transferred to road-going models. To further underscore this approach, the Trident brand is displaying an exclusive Maserati GT2 Stradale with an Eldorado livery, enhanced by a black hood featuring the original Tipo 26 badge, carbon-fiber elements, and black wheels with a central locking nut in the same color, emphasizing its racing soul in the exclusive setting of the Lake Maggiore event. The livery faithfully evokes the 1958 Maserati “Eldorado” with the number 10 sported by Stirling Moss, the Eldorado logo and “cowboy face,” and the Tricolor that starts from the front hood slit. The 1958 Maserati “Eldorado,” meticulously restored in its original white livery and now part of the Collezione Maserati Umberto Panini in Modena, is displayed alongside this special GT2 Stradale.
Completing the Trident’s lineup at the TUTTO BENE Hillclimb is the Maserati MC20 Cielo, which will take on the famous ascent along an impressive 9-kilometer route on the private Borromea road, winding through spectacular curves from the foothills to the summit of Mottarone. There will be no stopwatch and no race against the clock: the essence of the initiative is captured in the slogan “slow down to go fast,” an invitation to rediscover the purest form of driving pleasure, immersed in the landscape and shared with fellow enthusiasts. The experience is further enhanced by the Trident’s open-air super sports car and the unmistakable sound of the V6 Nettuno—a symbol of Maserati’s enduring passion for racing.
Davide Baldini, Head of Maserati Fuoriserie, stated: “With these new commemorative liveries, we pay homage to an important chapter in our history, reinterpreting it through the contemporary language of Maserati Fuoriserie. The Eldorado single-seater was a milestone in motorsports, and today its spirit lives on in the GT2 and GT2 Stradale, bringing together heritage and innovation, track and road. It is precisely this passion for racing that has inspired our creations for 100 years and set us apart on the international automotive stage.”
Special liveries: a bridge between past and future
Created in collaboration with the Maserati Fuoriserie customization program, the new liveries inspired by the Maserati Eldorado mark the second act of a project celebrating two highly symbolic anniversaries: 100 years of the Maserati emblem and 100 years since the brand first competed in motorsports.
It was 1926 when the Maserati Tipo 26—the first car in history to feature the Trident logo on its hood—competed in and won its class at the Targa Florio, with Alfieri Maserati behind the wheel. A century of passion, innovation, and success finds its natural heir today in the Maserati GT2, which has brought the brand back to victory in closed-wheel racing. The first livery in this commemorative series made its debut last May at the Monza Circuit, Italy’s “Temple of Speed,” drawing inspiration from the legendary Maserati 250F. Driven by Juan Manuel Fangio, the 250F secured two Formula 1 World Championship titles, in 1954 and 1957, as well as memorable victories in Argentina, Belgium, Monaco, and France, helping cement its legendary status. Other great names also found success behind its wheel, including Stirling Moss, who triumphed in Monaco and Italy in 1956. The 250F was also the car that captured the heart of Maria Teresa de Filippis, the first woman to qualify for a Formula 1 Grand Prix in 1958. Now, the baton passes to the new liveries dedicated to the historic Maserati 420/M/58, better known by its famous nickname, “Eldorado.”
The iconic 1958 Maserati “Eldorado”
The single-seater was the first example of modern sponsorship, where the car was painted in the colors of the partner company, abandoning the traditional color assigned to each country by the International Federation. This was a real revolution for the day, of vital importance to the future of motorsport, which from that moment on opened its doors to new financial backers. Maserati received a sponsorship proposal from Gino Zanetti, owner of the Eldorado ice cream company, who was determined to promote his brand on the international stage. The Maserati 420/M/58, chassis number 4203, was thus finished with a cream-colored livery, instead of Italian racing red. Two large Eldorado inscriptions in black appeared along the sides of the car. The logo with the face of the smiling cowboy was positioned in the center of the nose and on the sides of the rear fin. The long silhouette of the “Eldorado” also bore the name of the driver chosen to race it: Stirling Moss, one of the greatest drivers in the history of motorsports, and a former official Maserati driver. In the space of a few months, the engineer Giulio Alfieri created the “Eldorado”. The engine, derived from the V8 unit mounted in the 450S twin cam models, had its displacement reduced to 4,190 cc, generating 410 hp at 8,000 rpm. The tubular chassis was derived from that of the highly successful 250F, while the aluminum bodywork, hand crafted by Fantuzzi, was characterized by an aerodynamic vertical fin behind the cockpit. The car weighed in at 758 kg. On June 29, 1958, at the Monza track, the race was held in three heats to decide the final points table. In the first heat Moss finished 4th. In the second, he crossed the line 5th. In the final heat, however, his steering broke and the Maserati slammed into the guardrail. Taking into account the three heats and the total number of laps completed, Moss nonetheless took seventh place in the end. He walked away unscathed from the crash and, all things considered, the “Eldorado” too suffered only limited damage, proving the value of its solid structure. In 1959, the “Eldorado” was modified and entered into the Indianapolis 500. This time it was finished in red, the color denoting Italy in competitions, while retaining the Eldorado sponsorship. The inexperience of the gentleman-driver, Ralph Liguori, meant that the car failed to qualify. The Indy 500 was dear to Maserati, which took victory in 1939 and 1940 with the driver Wilbur Shaw behind the wheel of an 8CTF.
Grecale mHEV 250 Kraftstoffverbrauch (WLTP): kombiniert 9,3-8,8 l/100 km* // CO₂-Emissionen: kombiniert 209-198 g/km* // CO₂-Klasse: G
Grecale mHEV 300 Kraftstoffverbrauch (WLTP): kombiniert 9,2-8,8 l/100 km* // CO₂-Emissionen: kombiniert 208-198 g/km* // CO₂-Klasse: G
Grecale Modena mHEV 330 Kraftstoffverbrauch (WLTP): kombiniert 9,3-8,9 l/100 km* // CO₂-Emissionen: kombiniert 211-201 g/km* // CO₂-Klasse: G
Grecale Modena V6 Kraftstoffverbrauch (WLTP): kombiniert 11,1-10,6 l/100 km* // CO₂-Emissionen: kombiniert 253-243 g/km* // CO₂-Klasse: G
Grecale Trofeo Kraftstoffverbrauch (WLTP): kombiniert 11,2 l/100 km* // CO₂-Emissionen: kombiniert 254 g/km* // CO₂-Klasse: G
Grecale Folgore Stromverbrauch (WLTP): kombiniert in kWh/100 km: 24,4-20,8* // CO₂-Emissionen: kombiniert 0 g/km* // Elektrische Reichweite in km: 581-499* // CO₂-Klasse: A
GranTurismo Kraftstoffverbrauch (WLTP): kombiniert 10,3-10,0 l/100 km* // CO₂-Emissionen: kombiniert 235-228 g/km* // CO₂-Klasse: G
GranTurismo Trofeo Kraftstoffverbrauch (WLTP): kombiniert 10,3-10,0 l/100 km* // CO₂-Emissionen: kombiniert 235-229 g/km* // CO₂-Klasse: G
GranTurismo Folgore Stromverbrauch (WLTP): kombiniert in kWh/100 km: 21-19* // CO₂-Emissionen: kombiniert 0 g/km* // Elektrische Reichweite in km: 494-542* // CO₂-Klasse: A
GranCabrio Kraftstoffverbrauch (WLTP): kombiniert 10,6-10,3 l/100 km* // CO₂-Emissionen: kombiniert 242-235g/km* // CO₂-Klasse: G
GranCabrio Trofeo Kraftstoffverbrauch (WLTP): kombiniert 10,6-10,3 l/100 km* // CO₂-Emissionen: kombiniert 242-235 g/km* // CO₂-Klasse: G
GranCabrio Folgore Stromverbrauch (WLTP): kombiniert in kWh/100 km: 22,4-20,4* // CO₂-Emissionen: kombiniert 0 g/km* // Elektrische Reichweite in km: 463-509* // CO₂-Klasse: A
GT2 Stradale Kraftstoffverbrauch (WLTP): kombiniert 11,6 l/100 km* // CO₂-Emissionen: kombiniert 265 g/km* // CO₂-Klasse: G
MCPura Kraftstoffverbrauch (WLTP): kombiniert 11,5 l/100 km* // CO₂-Emissionen: kombiniert 261 g/km* // CO₂-Klasse: G
MCPura Cielo Kraftstoffverbrauch (WLTP): kombiniert 11,7 l/100 km* // CO₂-Emissionen: kombiniert 265 g/km* // CO₂-Klasse: G
Ghibli GT Kraftstoffverbrauch (WLTP): kombiniert 9,3-8,6 l/100 km* // CO₂-Emissionen: kombiniert 211-194 g/km* // CO₂-Klasse: G
Ghibli Modena Kraftstoffverbrauch (WLTP): kombiniert 11,5-11,1 l/100 km* // CO₂-Emissionen: kombiniert 260-251 g/km* // CO₂-Klasse: G
Ghibli 334 Ultima Kraftstoffverbrauch (WLTP): kombiniert 12,7 l/100km* // CO₂-Emissionen: kombiniert 286 g/km* // CO₂-Klasse: G
Levante GT Kraftstoffverbrauch (WLTP): kombiniert 10,6-9,7 l/100 km* // CO₂-Emissionen: kombiniert 238-221 g/km* // CO₂-Klasse: G
Levante Modena Kraftstoffverbrauch (WLTP): kombiniert 12,6-12,1 l/100 km* // CO₂-Emissionen: kombiniert 285-273 g/km* // CO₂-Klasse: G
Levante V8 Ultima Kraftstoffverbrauch (WLTP): kombiniert 14,5-14,4 l/100 km* // CO₂-Emissionen: kombiniert 329-327 g/km* // CO₂-Klasse: G
Quattroporte Modena Kraftstoffverbrauch (WLTP): kombiniert 11,6-11,1 l/100 km* // CO₂-Emissionen: kombiniert 262-252 g/km* // CO₂-Klasse: G
MC20 Kraftstoffverbrauch (WLTP): kombiniert 11,5 l/100 km* // CO₂-Emissionen: kombiniert 261 g/km* // CO₂-Klasse: G
MC20 Cielo Kraftstoffverbrauch (WLTP): kombiniert 11,7 l/100 km* // CO₂-Emissionen: kombiniert 265 g/km* // CO₂-Klasse: G
* Die angegebenen Kraftstoff- bzw. Stromverbrauchs- und CO₂ Emissionswerte wurden nach WLTP Prüfverfahren entsprechend der VO (EG) 715/2007 idgF ermittelt. Die Angaben dienen Vergleichszwecken und beziehen sich nicht auf ein individuelles Fahrzeug, sie sind nicht Gegenstand eines Angebots und stellen keine Zusage einer bestimmten Eigenschaft für den Realbetrieb dar. Der Kraftstoff-/Stromverbrauch und die CO₂ Emissionen hängen auch vom persönlichen Fahrstil, der Witterung, der Straßenbeschaffenheit sowie von individuellen Fahrzeugparametern wie Bereifung, Beladung, Sonderausstattung, Klimaanlage u.a. ab. Hersteller und Verkäufer können für die angegebenen Werte keine Gewähr leisten. Die Normverbrauchsabgabe (NoVA) berechnet sich nach den Kraftstoff- bzw. Stromverbrauchs- und CO₂ Emissionswerten auf Grundlage der individuellen Konfiguration des Fahrzeugs und kann daher nur für die Basisversion vorab berechnet werden. Ab Oktober 2020 werden die CO₂-Emissionswerte auch in die Berechnung der motorbezogenen Versicherungssteuer miteinbezogen. Sonderausstattungen können Auswirkungen auf den CO₂-Ausstoß und die Höhe der NoVA haben. Davon abhängig kann es bei der Berechnung des finalen Preises für das Fahrzeug samt Sonderausstattung ggf. zu Abweichungen kommen.
Maserati S.p.A.
Viale Ciro Menotti, 322 – 41121, Modena (MO), Italy
Company registered under Italian law - VAT: IT 08245890010 R.E.A. Modena 347990
Share capital: 80.000.000 €, fully paid-up
Direction and coordination under Article 2497 of the Italian Civil Code: Stellantis N.V.
maserati@pec.fcagroup.com
www.maserati.com
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