Maserati Reveals ONE OF ONE Personalized Levante SUV Custom Crafted for Two-Time NBA Champion Ray Allen

Maserati Levante GTS One of One - front view - color 'Blu Astro'
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Just as Ray Allen was a star on the court, the world debut of his Maserati Levante GTS ONE OF ONE is sure to be the star of the 2019 New York International Auto Show. This latest creation of Maserati’s ONE OF ONE customization program is entirely personalized for the two-time NBA Champion and Naismith Memorial Basketball Hall of Fame inductee. In New York on April 17, Allen will receive the keys to his never-before-seen Maserati Levante GTS ONE OF ONE, and his unique vehicle will be on view the duration of the auto show.

The Centro Stile Maserati worked alongside Allen to configure his vehicle in a process of shared creation based on a broad concept to capture his love for Miami. Allen formed a bond with the Italian-based design team, speaking to them about himself, his victories and his personal history, which allowed the group to translate Allen’s vision into a truly custom Maserati Levante GTS SUV.

This special Maserati Levante GTS ONE OF ONE features Blu Astro tri-coat exterior paint, inspired by the astral blue hue of the cosmos-a shade that conveys Miami cool. The matte finish has a chromatic effect that is luminous and vibrant, but also metallic and anodized, giving the SUV a more technical look. Carbon fiber details on the side mirror covers and door handles accentuate this, with the contrast of dark chrome finish details on the air vent covers, grille, exhaust tips, and other exterior elements. The 22-inch diamond rims feature a dark chrome tint, while the brake calipers are finished to match the matte Blu Astro body of this intriguing Levante.

The interior colors are also very particular, inspired by the color of blue denim. The central insert of the seat is embroidered with multiple elements, adding three-dimensionality to the material without losing the excellent ventilation of Maserati seats. The leather of the interior, in a special denim blue color, is aniline-dyed with vegetable tanning, a process that results in an extremely fine quality leather, with a unique appearance that changes character over time, just like stonewashed denim. The interior trims are characterized by carbon fiber with blue thread woven into the structure, evoking the ocean and the Miami cityscape, with a tactile 3D surface finish. This striking material is not currently on any vehicles in the Maserati lineup.

Maserati Centro Stile even developed floor mats for Allen’s Levante GTS ONE OF ONE. Inspired by the strings of a basketball net, the textile is made from XL Extralight® antibacterial closed-cell foam. In addition to the contrast stitching on the denim colored dashboard, seats and door panels, the Maserati team also used the same chromatic motif on the stitched headrest logos. As a hidden personal detail, Allen’s signature is embroidered behind the driver’s headrest, so it can only be seen by family and friends inside his Maserati Levante GTS.

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Featuring Italian craftsmanship and the finest finishes, the new Maserati ONE OF ONE customization program specializes in the construction of one-of-a-kind automobiles. Customers select from thousands of interior and exterior options to meet their personal desires. Whether it’s a favorite color palette, material or design inspiration, the Maserati design team works closely with each client to create a vehicle as unique as the person who drives it.  

This ONE OF ONE program will roll out to North American dealers in the near future.


The entire 2019 Maserati portfolio is on display for visitors of the New York International Auto Show. Maserati’s product range includes the powerful and refined Levante SUV, the Ghibli sport sedan, the flagship Quattroporte sedan, and the legendary GranTurismo Convertible.

Maserati - front view - 2019 line-up with Levante, Ghibli, Quattroporte and GT Convertible


Following its world premiere in Geneva, the Zegna Levante S Q4 GranSport arrives in New York to preview the elegant, newly designed PELLETESSUTA™ interior. The supple woven Nappa leather interior was created through the pioneering research of the Ermenegildo Zegna fashion house and is showcased exclusively in this Maserati Levante. This durable material is soft, luxurious and lightweight, adding even greater beauty to the Levante interior. Through a longstanding partnership between Zegna and Maserati, two historical Italian companies, Maserati is the only automotive company to bring this elevated PELLETESSUTA™ interior to the market. This unique interior trim will begin arriving in North American showrooms in spring 2020 on multiple models.

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