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Representation of the studio in which the customized Maseratis of the Bespoke program are designed
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Representation of the studio in which the customized Maseratis of the Bespoke program are designed
Maserati MC20 Icona with white-blue livery and MC20 Legend with black-mint livery side by side on abstract blue scenery
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1963 – 1969

The beginning of a genius idea came out of a conversation between Omar Orsi and Gino Brancati, one of the top-class motoring journalists covering the Modena area at the time: to take the engine of a racing car and put it under the bonnet of a saloon. The first Maserati Quattroporte was unveiled at the Turin Motor Show in 1963. This car with two souls, performance and comfort, became an immediate success and with its 240 kph it was the fastest sedan in the world.
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