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Levante Augmented Reality Experience presented at Shanghai AS 2017

Levante Augmented Reality Experience

A new way to experience the Maserati of SUVs

The Shanghai Motor Show - from 21 to 28 April 2017 - was the first stage on which Maserati presented the new Levante Augmented Reality Experience, an interactive adventure for those who want to know more about the SUV by exploring it digitally.

It has been developed with Google's Tango Technology, an Augmented Reality computing platform which uses 3D mapping and physical space measurement to detect position, enabling people to walk around a full scale virtual car and even explore what it’s like inside.

Tango in fact gives devices such as the Lenovo Phab2 Pro the ability to understand their position relative to the world around them. It’s similar to how human beings use their eyes in the daily lives to know exactly where they are inside closed spaces, with the only difference that instead of brain, cerebellum and nerves, Tango uses three core technologies - Motion Tracking, Area Learning and Depth Perception – to locate any digital object in a real environment.

This technology is still not available on a large scale, but that in the future will probably become more and more important for people’s relationship with reality.

Watch the Levante Augmented Reality Experience in action

With the Tango based Maserati Levante’s intuitive light configurator tool, users can select their preferred features, customize all its elements, such as the exterior and interior packages, and interact with their car. Almost any detail of Levante can in fact be explored: from the steering wheel to the back seats, from the wheel rims to the dashboard. And that’s not all: you can even turn on the lights, explore under the hood and hear the exciting sound of the Levante engine when it is started.

As a result, the selections will appear in the augmented reality application and can be visualized in 3D, even without the physical presence of the vehicle. A technologically new and pioneering way for all Maserati lovers to try out their own Levante before taking it home.

Augmented reality was shown to be not only about entertainment, but can actually revolutionize the consumers’ shopping experience.

The Levante Experience tries to anticipate this revolution, by creating a more engaging fusion between technology and reality. In full Maserati style.

Build and Price

Every Maserati is like a work of art constructed with the care and attention that only the human hand can provide.
Ghibli
Ghibli
Levante
Levante
Quattroporte
Quattroporte
GranTurismo
GranTurismo
GranCabrio
GranCabrio

Ghibli

2019
Ghibli
Starting from QR 310,000
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.5 sec
Max speed
267 km/h
Max power
350 HP
Traction
RWD

Ghibli S

2019
Ghibli S
Starting from QR 352,000
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.9 sec
Max speed
286 km/h
Max power
430 HP
Traction
RWD

Ghibli S Q4

2019
Ghibli S Q4
Starting from QR 362,000
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.7 sec
Max speed
286 km/h
Max power
430 HP
Traction
AWD

Levante

2019
Levante
Starting from QR 354,000
Engine Layout
V6
Displacement
2979 cc
Acceleration
6.0 sec
Max speed
251 km/h
Max power
350 HP
Traction
AWD

Levante S

2019
Levante S
Starting from QR 402,000
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.2 sec
Max speed
264 km/h
Max power
430 HP
Traction
AWD

Levante GTS

2019
Levante GTS
Starting from QR 505,000
Engine Layout
V8
Displacement
3799 cc
Acceleration
4.2 sec
Max speed
292 km/h
Max power
550 HP
Traction
AWD

Levante TROFEO

2019
Levante TROFEO
Starting from QR 628,000
Engine Layout
V8
Displacement
3799 cc
Acceleration
3.9 sec
Max speed
304 km/h
Max power
590 HP
Traction
AWD

Quattroporte

2019
Quattroporte
Starting from QR 390,000
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.5 sec
Max speed
270 km/h
Max power
350 HP
Traction
RWD

Quattroporte S

2019
Quattroporte S
Starting from QR 436,000
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.0 sec
Max speed
288 km/h
Max power
430 HP
Traction
RWD

Quattroporte S Q4

2019
Quattroporte S Q4
Starting from QR 455,000
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.8 sec
Max speed
288 km/h
Max power
430 HP
Traction
AWD

Quattroporte GTS

2019
Quattroporte GTS
Starting from QR 565,000
Engine Layout
V8
Displacement
3799 cc
Acceleration
4.7 sec
Max speed
310 km/h
Max power
530 HP
Traction
RWD

GranTurismo Sport

2019
GranTurismo Sport
Starting from QR 472,000
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.8 sec
Max speed
299 km/h
Max power
460 HP
Traction
RWD

GranTurismo MC

2019
GranTurismo MC
Starting from QR 543,000
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.7 sec
Max speed
301 km/h
Max power
460 HP
Traction
RWD

GranCabrio Sport

2019
GranCabrio Sport
Starting from QR 527,000
Engine Layout
V8
Displacement
4691 cc
Acceleration
5.0 sec
Max speed
288 km/h
Max power
460 HP
Traction
RWD

GranCabrio MC

2019
GranCabrio MC
Starting from QR 574,000
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.9 sec
Max speed
291 km/h
Max power
460 HP
Traction
RWD
Please enter a Configuration Code.
Open an existing configuration.
Access to your own Maserati using your unique configuration ID.
You'll find your Maserati configuration ID on your personal email or within the PDF printed summary

Build and Price

Every Maserati is like a work of art constructed with the care and attention that only the human hand can provide.
Ghibli
Ghibli

Ghibli

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.5 sec
Max speed
267 km/h
Max power
350 HP
Traction
RWD
Starting from QR 310,000

Ghibli S

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.9 sec
Max speed
286 km/h
Max power
430 HP
Traction
RWD
Starting from QR 352,000

Ghibli S Q4

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.7 sec
Max speed
286 km/h
Max power
430 HP
Traction
AWD
Starting from QR 362,000
Levante
Levante

Levante

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
6.0 sec
Max speed
251 km/h
Max power
350 HP
Traction
AWD
Starting from QR 354,000

Levante S

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.2 sec
Max speed
264 km/h
Max power
430 HP
Traction
AWD
Starting from QR 402,000

Levante GTS

2019
Engine Layout
V8
Displacement
3799 cc
Acceleration
4.2 sec
Max speed
292 km/h
Max power
550 HP
Traction
AWD
Starting from QR 505,000

Levante TROFEO

2019
Engine Layout
V8
Displacement
3799 cc
Acceleration
3.9 sec
Max speed
304 km/h
Max power
590 HP
Traction
AWD
Starting from QR 628,000
Quattroporte
Quattroporte

Quattroporte

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.5 sec
Max speed
270 km/h
Max power
350 HP
Traction
RWD
Starting from QR 390,000

Quattroporte S

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.0 sec
Max speed
288 km/h
Max power
430 HP
Traction
RWD
Starting from QR 436,000

Quattroporte S Q4

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.8 sec
Max speed
288 km/h
Max power
430 HP
Traction
AWD
Starting from QR 455,000

Quattroporte GTS

2019
Engine Layout
V8
Displacement
3799 cc
Acceleration
4.7 sec
Max speed
310 km/h
Max power
530 HP
Traction
RWD
Starting from QR 565,000
GranTurismo
GranTurismo

GranTurismo Sport

2019
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.8 sec
Max speed
299 km/h
Max power
460 HP
Traction
RWD
Starting from QR 472,000

GranTurismo MC

2019
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.7 sec
Max speed
301 km/h
Max power
460 HP
Traction
RWD
Starting from QR 543,000
GranCabrio
GranCabrio

GranCabrio Sport

2019
Engine Layout
V8
Displacement
4691 cc
Acceleration
5.0 sec
Max speed
288 km/h
Max power
460 HP
Traction
RWD
Starting from QR 527,000

GranCabrio MC

2019
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.9 sec
Max speed
291 km/h
Max power
460 HP
Traction
RWD
Starting from QR 574,000
Please enter a Configuration Code.
Open an existing configuration.
Access to your own Maserati using your unique configuration ID.
You'll find your Maserati configuration ID on your personal email or within the PDF printed summary
Find your local website