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An sneak peak into Maserati's hidden world

Italy is home to some of the world's best motoring attractions, offering visitors the opportunity to experience the heritage and learn about the key evolutions that fuelled the rise of automotive culture.

By touring the Maserati plants in Modena and Turin, guests can learn more about the deep expertise involved in the production of the world's most stylish sports cars.

Lasting about an hour and thirty minutes, the exclusive factory tour includes a welcome reception and an introductory talk on the history of Maserati, hosted in the recently renovated showrooms. This is followed by a guided walk around the famous assembly lines. To conclude, guests are able to get up close and personal with some of the most celebrated cars and browse the Maserati store.



Book your Factory Tour at factorytour@maserati.com


A factory tour

Watch how we build our cars


A quick walk through a century of time

For those who are short of time, there is the option of a guided showroom tour lasting around 40 mins.

After a welcome reception and brief presentation of over a century of heritage, the guide takes you through the entire model range on display in the Modena showroom.


Book your Modena Showroom Tour at factorytour@maserati.com


Reservation - To reserve your Tour please contact factorytour@maserati.com

Languages - Factory and Modena showroom tour commentary can be provided in English, Italian, German, French or Spanish (and also in Chinese or Japanese at the Turin factories).

Opening hours, minors and cancellationOpening hours, minors and cancellation


The factory tours are held Monday to Friday, from 09:00 until 15:30.
A reservation is mandatory for entry.



Our security policy does not allow children and those under 18 years of age access to the plant.



Maserati reserves the right to cancel or reschedule a factory tour at any time for internal reasons, even after a tour has been confirmed by us. The customer will be informed as soon as a booking has to be cancelled and, if possible, an alternative date will be proposed. By accepting a factory tour reservation, the client accepts this condition and understands that Maserati cannot be held liable for any consequences of the cancellation. This condition is always included in the official factory tour confirmation notice.

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