Italian luxury car manufacturer Maserati has announced its re-entry into the Indian market. The renewed focus on the Indian market is in line with Maserati’s growth strategy as the market bears significant potential for the brand over the medium term.
Maserati has grown its worldwide annual sales to 36,500 units in 2014 through entering new markets and new additions to its product portfolio. The GranTurismo and GranCabrio were joined by the 6th generation of the Quattroporte and the new Ghibli - Maserati’s first four-door sports executive sedan in the E-segment. All models are being produced in Maserati’s native Italy.
Maserati enters the market using the synergies of the Group and will operate out of Fiat Chrysler Automobiles India (FCAI). Three dealerships are planned to open in the major hubs of New Delhi, Mumbai and Bangalore in the third quarter of 2015. AMP Supercars Pvt. Ltd., Bagga Luxury Motorcars LLP and Jubilant Autoworks Pvt. Ltd. will be representing Maserati in the respective areas. Dedicated Maserati service facilities, which are fully in line with Maserati global standards, are also planned for all locations. All showroom and service personnel will be trained by authorized Maserati Trainers.
The newly appointed Head of Operations for India, Mr. Bojan Jankulovski, commented on the announcement: “Driving a Maserati is like wearing a tailor-made suit in a world of uniforms. Our re-entry into the Indian market is a commitment to our customers as there is a definitive demand for exclusive luxury products, including cars, in the market. By entering India, and other new markets around the world, we are able to grow by expansion.” Mr. Jankulovski brings with him over 15 years of experience in the automotive industry covering the areas of sales, aftersales and network development in particular. Under his lead, Maserati has established itself in five markets in the Middle East and South East Asia in the past two years.
Umberto Cini, Managing Director of Maserati Middle East, India and Africa, was present at the announcement press conference and shed further light on the Trident brand’s plans: “Maserati stands for Italian design, performance, craftsmanship and heritage, and of course uniqueness. This new market entry is a significant step for our brand in its over 100 years history. We will focus on exclusivity and hence our goal in terms of annual sales in India will be in the two-digit range.”