The new GranTurismo, GranCabrio and Grecale make their debut for the first time in person in the prestigious setting of the UK's most exclusive summer festival. In the name of combining performance and luxury, the MCPURA Cielo, GT2 Stradale and MCXtrema will also be there to tackle the famous Hillclimb
Modena, 06 July 2026 – Maserati is back in the spotlight at the Goodwood Festival of Speed, to be held from 9 to 12 July 2026 at the renowned Goodwood House in the English countryside of West Sussex; it is one of the most prestigious in-person events in the world for those who experience automobiles as a passion and culture. An event that takes on a special significance for the House of the Trident: to follow their recent digital launch, the New GranTurismo, New GranCabrio and New Grecale will be on show there for the first time in person, to offer enthusiasts the opportunity to discover their distinctive design, prestigious materials and that unique character that makes them authentic objects of desire on a global level.
Through a strategic update, the three models have evolved, the aim being to strengthen the brand's positioning in the luxury segment in the centenary year of the iconic Trident logo. Plus, the new models further enhance the feature that has always defined Maserati: Italian grand touring, where design, elegance, performance and artisanship come together in a balance of elegance that is never ostentatious but always oriented towards performance.
The Maserati MCPURA Cielo, GT2 Stradale and MCXtrema will also be featuring at the Goodwood Festival of Speed, confirming the distinctive and consistent look of all the current models. The stylistic renewal of the new range completes a journey embarked on by the Maserati Centro Stile with the MCXtrema super sports car, one that has made it possible to experiment with a more horizontal, sharper and more assertive front. A language brought to the road by the GT2 Stradale, refined with the MCPURA and now applied to the iconic GranTurismo, GranCabrio and Grecale SUV.
On display in the Supercar Paddock, the MCPURA Cielo, GT2 Stradale and MCXtrema super sports cars will not only enchant the public with their design but will also take to the track, tackling the Goodwood Hillclimb. This route of almost 2 km winds through centuries-old trees, treacherous curves and stone walls, crossing the heart of the estate and passing Goodwood House before ascending towards the racecourse on the crest of the South Downs. As fascinating as it is challenging, with an elevation gain of almost 100 metres, the route has always put even the most experienced riders to the test. From Friday 9 July, the MCXtrema will also be eligible to take part in the Timed Shootout, the event's most important and spectacular time trial, where drivers compete to set the fastest time along the renowned climb.
Maserati has selected the exclusive UK event to present its new models and its unique vision of elegance and performance, rooted in the excellence of Modena, the cradle of Italian automotive tradition. Ultimately, all Trident cars are developed and produced in Italy – in Modena and Cassino – as proof of an unbreakable bond and as a fundamental element of the identity of a brand that this year celebrates the centenary of both the iconic symbol and Maserati’s first sporting victory, taken by Alfieri Maserati in the legendary Tipo 26 at the 1926 Targa Florio. Since then, a common thread has permanently bound racing cars to Maserati's road-going models. Exactly that combination of performance and luxury, inherent in the brand's DNA, will be taking to the stage at Goodwood, West Sussex, in the south of England.