Modena, 5 April 2024 – Everything is ready for a new edition of the highly anticipated Rolex Monte-Carlo Masters, where Maserati will be the main sponsor and official car of the tournament for the third year running.
From 6 to 14 April, the most prestigious clay courts in the world – in the evocative setting of the Principality of Monaco – will attract the stars of international tennis; they are committed to putting on a unique show and to animating the most engaging competition, between true champions in the rankings.
Maserati, which has always been synonymous with refined sportiness, contemporary elegance in the best Italian style and high-level performance, has chosen to join the team again this year. It will be winning over the public off-court, with two cars on display inside the Monaco Country Club and a fleet of Maseratis – Grecale, Levante, Ghibli and Quattroporte – available to support the champions’ movements between one match and another and those of the Trident's guests who are intent on enjoying the tournament. The latter will also be offered test drives at the wheel of the MC20, MC20 Cielo, GranTurismo and Grecale, to immerse themselves in a glamorous experience in the name of one of the most exclusive sports.
The Rolex Monte-Carlo Masters will be the ideal stage to convey that sense of freedom and joie de vivre fully epitomised by cars such as the eye-catching Maserati MC20 Cielo and the latest arrival from the House of the Trident, the very comfortable Maserati GranCabrio Trofeo convertible.
A winning pair of cars with sublime performance, designed to savour all the best sensations that open-air driving can offer, with the wind in your hair.
In the VIP Village area, the Maserati MC20 Cielo Opera d'arte will be catching the eye on its first official outing in public. The car – an authentic masterpiece on the move, made to one customer’s specifications – is a one-off creation inspired by abstract art, made to enhance and share the artistic dynamism of the exclusive Maserati Fuoriserie customisation programme. A complex and refined process, never attempted before, where everything is always produced by hand and finely honed to breathe life into a livery that becomes a modern canvas, where the brand’s past and future come together.
“Creativity is intelligence having fun” – the aphorism that sets out in a single thought this unique version of the Trident's most coveted super sports car – is a true declaration of artistic independence, inspiration, intuition, imagination and superior ability to give shape to a dream.
The car is 100% made in Modena, built at the historic plant on Viale Ciro Menotti; for an entire year, the Fuoriserie team worked there in close collaboration with the Maserati Centro Stile, breathing life into a car that now forms the manifesto of the Modena-based company’s bespoke production and of the greatest Italian craftsmanship.
The brand-new Maserati GranCabrio Trofeo will play a leading role in the Commercial Village. In late February, the Modena-based company launched the convertible version of the Trident’s iconic grand tourer, Maserati GranTurismo, with the powerful 6-cylinder Nettuno internal combustion engine, the beating heart of the most adrenaline-pumping cars in the Trident range.
The elegant open-air version of its coupé twin, Maserati GranCabrio Trofeo is the perfect interpreter of that inimitable “Italian luxury performance”, accompanied by comfort, style and luxury, all in the best sporting tradition. With the fabric soft top, designed for the smallest footprint possible and to ensure ideal space for four passengers, attention to detail and attentiveness to exclusive specifications without sacrificing cutting-edge technology and masterful performance, GranCabrio Trofeo is the perfect car to appreciate all the greatest features of an excellent drive while experiencing the most original Italian style.
By taking part in the 2024 Rolex Monte-Carlo Masters, Maserati is once again scoring a winning coup, combining its range of distinctive cars, a synthesis of style and timeless elegance, with an event that has an international flair and undeniable competitive appeal.
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