For the first time, Maserati will take part as Official Sponsor and Mobility Partner of Salone del Mobile.Milano 2026, the most prestigious event dedicated to design.
The Trident brand will be present across the city of Milan with a series of events intertwining exclusivity, experience and Italian culture.
The partnership with Giorgetti is renewed with the unveiling of the second chapter of the Giorgetti Maserati Edition interior collection.
Modena, 21 April 2026 - The 64th edition of Salone del Mobile.Milano opens today, and Maserati is taking part with the natural elegance of a brand that has always been at home wherever Italian excellence is showcased to the world. The bond between these two Made in Italy names stems from a deep affinity: on the one hand, a brand - an Italian icon of elegance - that has always conceived its cars as works of art in motion, in which innovation and beauty blend harmoniously. On the other hand, the leading international event dedicated to design, which for over sixty years has been the benchmark for the exploration of new trends and for shaping the future of the spaces we inhabit.
Maserati’s presence, as Official Sponsor and Mobility Partner of Salone del Mobile.Milano 2026, is not confined to the spaces of Rho Fiera, but extends throughout the city of Milan with a series of activations across several locations, including the Giorgetti Spiga - The Place showroom, the Maserati Rossocorsa Milano Centro showroom and Palazzo Crivelli.
Cristiano Fiorio, Maserati Chief Marketing Officer and BOTTEGAFUORISERIE General Manager, stated: “Milan Design Week is a highly significant occasion for Maserati: the ideal setting in which to express its identity as an icon since 1914, deeply rooted in an Italian lifestyle. It is the perfect stage on which to highlight partnerships - such as the one with lifestyle brand Giorgetti - built on the belief that craftsmanship is a form of cultural expression capable of bringing different worlds into dialog, bound by shared values such as the mastery of Made in Italy and elegance. Maserati’s language is shaped by movement, performance and sculptural forms; Giorgetti brings with it more than a century of expertise in materials and in the art of living. The meeting of these visions gives rise to a natural dialog, one guided by the most authentic quality. It is within this same context that our participation as Official Sponsor and Mobility Partner of Salone del Mobile.Milano 2026 also finds its place: a presence that confirms Maserati’s deep bond with the world of Italian design. In the year of the centenary of the Trident, this shared vision represents a particularly meaningful way to celebrate Made in Italy as a cultural, creative and innovative value.”
Giorgetti Spiga - The Place showroom
The partnership with Giorgetti continues. At the “brand’s Milan Home”, in the heart of the city’s fashion district, the historic design brand and emblem of manufacturing excellence, whose world interacts naturally with that of Maserati, unveils the new line within the Giorgetti Maserati Edition collection. Following the living collection, the 2026 theme is that of the playful office - work as a place of pleasure, time as the truest form of luxury - expressed through a series of exclusive pieces, including the Kimé desk and the Aphirà executive armchair with matching guest seating. In particular, Kimé stands out for its complex, sculptural construction, in which the meeting of leather, wood and technical details gives form to the dialogue between Giorgetti’s artisanal excellence and Maserati’s dynamic design approach. Aphirà completes the narrative with an enveloping and sophisticated presence, where the shell’s constructional precision and a formal language inspired by the automotive world convey an idea of evolved, dynamic comfort. This second chapter of the Giorgetti Maserati Edition Collection draws on shared visions and an aesthetic rooted in excellence, unfolding as an epic narrative that intertwines sea and sky along imaginary routes guided by Neptune’s Trident. A universe in which movement, speed and elegance are translated into sculpted forms and precious materials, evoking the untamed force of the sea and its timeless beauty. Among the highlights of the collection is the Nereo table football table, a new iconic piece in which every detail is the result of the utmost research, where aesthetics and function pursue one another with sartorial precision, transforming the act of play into a ritual of style. The Giorgetti Spiga - The Place showroom, located at 31 Via della Spiga, is open to the public from 21 to 26 April.
Maserati Rossocorsa Milano Centro showroom
At Maserati Rossocorsa Milano Centro, at 16 Corso di Porta Vercellina, from 21 to 25 April, the presence of the Trident becomes a tactile and immersive experience: a space in which visitors are no longer mere spectators, but become protagonists, free to explore the Maserati world in all its forms of customisation through the Maserati Fuoriserie Programme. At the heart of the activation is the Fuoriserie VR Experience: by wearing the see-through headset, visitors are immersed in a real-world setting, alongside a Maserati Grecale reproduced at full scale, and are free to configure it in terms of body colors, liveries, wheels, brake calipers, interiors and trims, drawing from the Fuoriserie catalog, including the configuration of the Giorgetti one-off presented on the occasion of last year’s Milan Design Week. The see-through technology preserves awareness of the surrounding environment - people, furnishings, lights and sounds remain fully present - thus transforming the customisation process into a moment of authentic discovery, in which the boundary between reality and desire gradually fades away. Completing the showroom display are the pieces from the Giorgetti Maserati Edition collection, with a living area featuring the Seidon sofas, the Ligea coffee tables and the Neomeris rug, engaging in dialogue with the Nereo table football table.
Crowning the week, on the evening of 24 April, Maserati Rossocorsa Milano Centro will provide the backdrop for an extraordinary handover: a Fuoriserie Maserati GT2 Stradale, the road-homologated version of the car that brought the Trident back to closed-wheel racing, will be presented to its new owner in a private and unrepeatable event. This is a truly one-of-a-kind example, developed through the Maserati Fuoriserie Programme, enhanced by a Nero Essenza livery with yellow detailing, a carbon-fibre bonnet and roof, and interiors upholstered in black Alcantara with yellow stitching and four-point seat belts.
Maserati’s Fuoriserie world of customisation forms part of the broader BOTTEGAFUORISERIE project: a new structure bringing together Alfa Romeo and Maserati and establishing itself as a center of excellence within Italy’s Motor Valley, understood in its broadest sense to include Piedmont, Lombardy and Emilia-Romagna, extending from Modena to Turin and Arese, in the province of Milan. Under the aegis of BOTTEGAFUORISERIE, unique and iconic creations take shape: timeless customised cars, restorations carried out with the utmost historical precision, sensory experiences, research into innovative materials, and a center dedicated to performance development.
Ballet Mécanique - The Mechanics of Desire, Palazzo Crivelli
From 20 to 26 April, in the evocative setting of Palazzo Crivelli, Maserati is taking part in the event Il Giardino delle Meraviglie, curated by the design magazine Door, with the kinetic installation Ballet Mécanique - The Mechanics of Desire, positioned on the piano nobile and created by artist Anna Maria Franceschini. A work composed of original Maserati elements, such as a bonnet, brake calipers, wheel rim, along with metal supports and mirrors, in which industrial matter comes to life and mechanics are transformed into a poetic language. In the palace garden, a Maserati Grecale Trofeo on display and the screening of a short film created by the artist during a journey aboard the Maserati Grecale complete an experience that blends art, engineering and visual storytelling.
As Official Sponsor and Mobility Partner of Salone del Mobile.Milano 2026, Maserati is also present at Rho Fiera with the Maserati Lounge: a refined and welcoming space along Corso Italia, conceived for guests, stakeholders and media. Created in collaboration with partners Giorgetti and Sonus faber, the display features the speakers Amati Folgore by Sonus faber, the Lorelei sofa and armchairs, together with the Ligea coffee table from Giorgetti Maserati Edition collection. In addition, near the Maserati Lounge, the one-off Grecale Giorgetti - born from the Maserati Fuoriserie Programme and unveiled on the occasion of last year’s Milan Design Week - will be presented together with new Giorgetti accessories inspired by outdoor living and travel, while at the East Entrance, the Maserati GranTurismo Meccanica Lirica, a sublime expression of high tailoring in motion, will be showcased.
FROM SYMBOL TO ICON
FROM SYMBOL TO ICON
