Modena, November 6 – Today, Maserati opens a new chapter in its century-long story as the production of the GranTurismo and GranCabrio range—in all their versions—returns to the historic Modena plant. The epitome of Italian elegance and style, the two models come home to where previous generations were born, ensuring a seamless continuation of Maserati’s unparalleled industrial expertise and craftsmanship.
With this highly symbolic move, Maserati reaffirms its commitment to Italy’s Motor Valley and to Modena—the brand’s heart and soul since its very beginnings.
To mark this historic moment, the Trident brand has organized a rich calendar of celebratory events— in collaboration with Sonus faber, the world-renowned Italian audio manufacturer, as Main Partner—taking place November 5 to 9. This partnership celebrates a shared dedication to acoustic excellence, where the artistry of sound meets the soul of Maserati. The program brings together employees, customers, institutions, and the entire city, and includes the world premiere of two spectacular One-Off models along with an exclusive Fuoriserie customization pack.
Everything is encapsulated in the concept of “Maserati Meccanica Lirica”, which celebrates the meeting of two pillars of Modena’s culture: opera and Granturismo engineering, produced in Modena since 1947 with A6 1500. Two worlds united by the same passion and attention to detail give life to a language that transforms mechanical performance into an aesthetic and sensory experience. Moreover, “Maserati Meccanica Lirica” is a creative platform that has brought together all of the company’s divisions, uniting the exclusivity of its products with a cultural and symbolic dimension that links Maserati to Modena through sound—where the voice of the engine becomes music, and the harmony between power and beauty expresses the very soul of the Trident.
In Modena, mechanics has its melody and music its own character.
In Modena, Maserati’s heart beats and the Brand rediscovers its voice.
Jean-Philippe Imparato, Maserati CEO, states: “The homecoming of the GranTurismo and GranCabrio is not only a tribute to our legendary history, but a strategic and identity-driven choice that looks to the future with pride and determination. It reaffirms Modena’s central role for Maserati and the Brand’s commitment to continue investing in Italy, fostering excellence, knowhow, and a vision. Furthermore, it stands as a tangible sign of cohesion and belonging, reaffirming our firmest intention to continue investing in this fantastic Brand.”
Santo Ficili, Maserati COO, remarks: “This land is the heart and soul of our extraordinary Brand—the longest-standing in Italy’s Motor Valley—one that has brought a singular vision of performance and design to the world. Celebrating the bond between Modena and its surroundings through the homecoming of two iconic models not only represents a significant investment for the Brand, but above all for its people, demonstrating Maserati’s commitment to the local community while creating new opportunities for growth.
