Modena, January 27, 2026 - The new Maserati MCPURA triumphs in the annual competition organised by Quattroruote magazine since as far back as 2000. With an extraordinary 50% of the votes, the purest expression of the Trident’s energy and performance secures the special Dream Car award, emerging as the undisputed star of the contest and a benchmark in the contemporary super sports car landscape.
Since 2022, the prestigious readers’ poll has awarded three special prizes in Concept, Dream, and Lifestyle categories, with a fourth category, Volt, added in 2025 and entirely dedicated to 100% electric vehicles. In each of the four sections, the Quattroruote editorial team selected four cars and invited readers to cast their vote via the magazine’s website and Instagram Stories. Maserati MCPURA claimed a landslide victory in the Dream Car category, confirming the charisma of this Italian masterpiece, which combines visionary design, technological innovation and absolute performance.
The MCPURA represents the new frontier of super sports cars, taking its predecessor to an even higher level of performance and uniqueness. Available in both coupé and convertible versions, it stands out thanks to four exclusive features: a carbon fiber monocoque, the iconic 630-hp Nettuno V6 engine with patented pre-chamber technology, the distinctive “Butterfly” doors, and - for the Cielo version - the retractable electrochromic glass roof. Remarkably, the carbon fiber monocoque combines rigidity with lightness, resulting in an overall weight of less than 1,500 kg. With its extraordinary 630 hp, the MCPURA sets a new benchmark in its class for weight-to-power ratio - 2.33 kg/hp - delivering uncompromising performance, refined elegance, and masterful craftsmanship embodying, in its purest form, the true values of the Trident.
The color palette available for the MCPURA is both captivating and evocative, featuring a selection of shades created specifically for the new supercar, all inspired by Italian heritage and the brand’s iconic legacy. Among the new introductions are the striking launch colour AI Aqua Rainbow - blue that changes in the sun, producing a rainbow effect – the new Devil Orange, a fusion of vibrant energy and boldness, and the Night Interaction - sophisticated and luxurious tones that affirm MCPURA as the new flagship of the Trident. The color range expands even further thanks to the extensive personalization options offered by the Maserati Fuoriserie Program, which includes over thirty bodywork shades - solid, metallic, tri-coat, quad-coat or matte - allowing each vehicle to become a truly bespoke creation.
Santo Ficili, Maserati COO stated: “This award holds special significance because it comes directly from Quattroruote readers – true automotive enthusiasts and experts. I want to extend my most sincere thanks to them for recognising the vision behind MCPURA. I also wish to express my deepest gratitude to the women and men of Maserati’s historic Modena plant, who, with skill and pride, bring extraordinary cars to life every day. It is thanks to their work that Maserati continues to represent excellence in Made in Italy around the world”.
Maserati S.p.A.
Viale Ciro Menotti, 322 – 41121, Modena (MO), Italy
Company registered under Italian law - VAT: IT 08245890010 R.E.A. Modena 347990
Share capital: 80.000.000 €, fully paid-up
Direction and coordination under Article 2497 of the Italian Civil Code: Stellantis N.V.
maserati@pec.fcagroup.com
www.maserati.com
International
Africa
Europe
America
Asia
Middle-east
Oceania
