With the debut of the new GranTurismo, GranCabrio and Grecale, the new Maserati online configurator is also introduced, taking the customer journey to a new dimension.
Modena, 19 June 2026 – At one of the most important moments in the Year of the Trident, with the debut of the new GranTurismo, GranCabrio and Grecale, the innovative and exclusive Maserati Web Configurator also comes to life. A photorealistic platform, it transforms every product configuration into an emotional vision, delivered in real time on every device and across every market, becoming an invitation to dream of one’s own Maserati, wherever you may be.
From the showroom to the web, the Maserati Customer Journey evolves, breaking down the barriers between physical and digital to become a single omnichannel experience with cinematic-quality visuals. In particular, the new online configurator achieves the performance as the configurator already available in dealerships, with a level of visual fidelity that comes ever closer to the real cars, raising the standards of luxury while strengthening the power of the Brand and the desirability of the product.
The vehicle is no longer an isolated protagonist, but the heart of an immersive narrative rooted in authentic Italian lifestyle. The surrounding environment has been entirely redesigned in 3D, in a 21:9 widescreen format that gives the images a hyper-realistic cinematic feel, conveying all the emotion that only a Maserati can deliver, scene after scene, until it comes to life before your eyes.
This is therefore not simply a technological update, but a paradigm shift: the new Web Configurator elevates the digital experience while also unlocking tangible process and cost efficiencies, accompanying the customer from online to physical - and vice versa - in a fluid, seamless journey. In short, in this area too, Maserati confirms its role as a pioneer of timeless elegance, capable of transforming every innovation into pure emotion.
