GranTurismo One-Off Ouroboros

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Ouroboros

Now entering the digital world. Light and the time refract again, exposing an opposing space where color begins and ends. A complete circle of transformation.

BEYOND THE SPECTRUM

Ouroboros

Granturismo Digital One Off
by Fragment Design

Fragment’s style meets Maserati’s character to give birth to the Ouroboros.

A gnostic and alchemical symbol that expresses the unity of all things, material and spiritual, which never disappear but perpetually change form in an eternal cycle of destruction and re-creation.

Granturismo Ouroboros

A tangible digital presence

Granturismo Ouroboros

A tangible digital presence

A testament of innovation and pushing ideas to the extreme. Fragment Design was invited to create a Digital One Off, in juxtaposition and balance with the light and physical presence of the Prisma and Luce.

From the physical to the digital, the GranTurismo Ouroboros one-off by Fragment is such an exclusive creation that even virtually, there is only one.

Grand touring gone NFT.

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Granturismo Ouroboros

A temporal inspiration

A visual and cultural link is created between the first Maserati GranTurismo and its latest iteration, connecting the pinnacle of tech and performance of today with the icon of style that started it all.

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Granturismo Ouroboros

Icons expressed in digital form

"GranTurismo Ouroboros has been conceived as a visual and cultural link between the various eras of Maserati design and the current GranTurismo generation. We worked with Maserati team to connect the pinnacle of tech and performance that they have today with the icons of style that generated and fuelled the myth through the decades”.

Hiroshi Fujiwara

Gif depicting the front of the Digital One Off, Maserati GranTursimo Ouroboros

Front lights

Covered round headlights characterized the 1960s racers such as the Maserati Tipo 151 and the Maserati 450S

Gif depicting the left rear wheel of the Digital One Off, Maserati GranTursimo Ouroboros

Wheels

The forged wheels are inspired by the magnesium alloy wheels introduced by the Bora in the 1970s

Gif depicting the back of the Digital One Off, Maserati GranTursimo Ouroboros

Rear lights

The connected taillight fascia is a direct reference to the design of the Shamal from the 1980s – 1990s.

Gif depicting the air intakes of the Digital One Off, Maserati GranTursimo Ouroboros

Air Vents

The Granturismo Ouroboros side vents design is inspired by the 1950s Maserati 3500 GT.

Granturismo Ouroboros

The soul of Fragment Design: Hiroshi Fujiwara

Granturismo Ouroboros

The soul of Fragment Design: Hiroshi Fujiwara

Fragment is a streetwear subculture project founded by the arbiter of cool: Hiroshi Fujiwara. Since the early ’90s, Fujiwara has been sharing his designs with the world, collaborating with the most renowned global maisons.

Hiroshi Fujiwara and the Maserati design teams together, since 2021, deconstruct the essence of the Trident to give life to new masterpieces and unique creations.

CELEBRATING INNOVATION

GranTurismo shines at Milan Design Week

Beauty and technology cumulated in Milan with the GranTurismo on display and special guest, David Beckham in attendance. Unique events from Trident were also held for Maserati members – an experience long-awaited by car enthusiasts and the design-savvy.

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