Four women from the Maserati family are now the protagonists of the Women Testing Team project, an initiative to promote women's in-house roles in developing the brand's future creations. A significant female perspective that offers further feedback and highlights on contents aimed at fans of the Trident's cars.
As part of the Maserati D&I strategy, the Women Testing Team project operates on two levels: the human one, promoting inclusion thus wellbeing embracing all the voices inside the company; the business one, better mirroring all nuances and needs of Maserati customers.
Many people have worked behind the scenes: about 25 Maserati employees from different departments managed the project from design to execution. And the four selected women devoted themselves to real-world and virtual road testing at the wheel of the brand’s most desirable and iconic cars: MC20 Coupé, MC20 Cielo, GranTurismo Folgore, Grecale ICE and Grecale Folgore.
The project engaged the women drivers for more two months: starting from assessment tests and motivational interviews, passing through simulator tests and a four-days training at the Balocco circuit, ending up with more than 20 days of driving experience.
