Discover more
VIEW ALL
Bev
Sports Cars
Track Only
GRECALE
GRANTURISMO
GRANCABRIO
MCPURA
MCPURA CIELO
MC20
MC20 CIELO
GT2 STRADALE
GT2
MCXTREMA
Special Series
Who We Are
Fuoriserie Tailor Made
Live the Tridente
Full Electric Range
Motorsport
Stories of Audacity
Partners
Find a Dealer
Certified Pre-Owned
Build Your Own
Owner Services
Latest from the Tridente
Maserati Store
History
Legacy
Values
People
Heritage
Membership Program
Maserati Driving Experience
Factory Tour
Maserati Club
Maserati Corse
Formula E
GT2
MCXtrema
Maserati Partnerships
Acqua di Parma
Giorgetti
Marchesi Antinori
Vita Power
Sonus faber
Shell
Customer Service
Service Contracts
Genuine Accessories and Parts
Battery Certificate
Video Health Check
Guides and Documentation

Maserati Headquarter visit

Exclusively for SIXT customers
maserati-granturismo-110-anniversario-unveiling-desktop maserati-granturismo-110-anniversario-unveiling-mobile

An inside look at the Maserati world

An inside look at the Maserati world

Innovation, passion and uniqueness have been guiding the Maserati Brand for more than 110 years.

The starting point for this journey is the historic plant on Viale Ciro Menotti in Modena. The Modena plant, where the Trident has had its home for over 80 years, is a magical location that combines the Brand’s “made in Italy” DNA and its Heritage with an irrepressible drive towards the future and innovation.

The exclusive headquarter visit includes a welcome reception and historical introduction in the recently renovated showrooms, the opportunity to view the cars showcased in the Maserati hall, browse through the Maserati store. Moreover, you will have the possibility to meet a Maserati Expert that can guide you through an exclusive configuration and answer all your questions regarding the Maserati product range.

Front view of the chassis of a Maserati sedan under construction on the assembly line of the Modena factory

Information

Information

Reservation - To reserve your visit please write to the dedicated email address below and specify in the object of the email "Maserati & SIXT Modena Headquarter visit". The reservation request must be sent at least two weeks ahead of the preferred visit date.

Please provide name, surname, contact details, preferred visit date, number of pax (up to 4)

Languages - showroom tour commentary can be provided in English and Italian; German and French upon availability. The Maserati Expert meeting will be held in English.

Opening note - In the fourth quarter of the year, the historic Maserati plant in Modena is set to commence production of the GranTurismo and GranCabrio, marking the return of two iconic models to the heart of the Motor Valley. As part of this renewal phase, Factory Tours will be temporarily suspended from August until the end of October to allow for updates to the tour itinerary, which will be further enhanced in contents and overall experience. This evolution epitomizes the Trident brand's highest aspirations, reflecting its commitment to telling the Maserati story through ever more exclusive experiences: contemporary luxury and unparalleled bespoke craftsmanship uniting innovation, design, and passion.

information_banner_desktop information_banner_desktop

OPENING HOURS

The factory tour can be held Monday to Friday, from 09:00 until 15:30. 
The reservation is mandatory.

 

MINORS AND UNDER-18s

Our security policy does not allow children and those under 18 years of age access to the plant.

 

CANCELLATION POLICY

Maserati reserves the right to cancel or reschedule a factory tour at any time for internal reasons, even after a tour has been confirmed by us. The customer will be promptly informed as soon as a booking has to be cancelled and, if possible, an alternative date will be proposed. By accepting a factory tour reservation, the client accepts this condition and understands that Maserati cannot be held liable for any consequences of the cancellation. This condition is always included in the official factory tour confirmation notice. 

Trident logo embossed on the front grille of a luxury Italian Maserati car

Maserati S.p.A.
Viale Ciro Menotti, 322 – 41121, Modena (MO), Italy

Company registered under Italian law - VAT: IT 08245890010 R.E.A. Modena 347990

Share capital: 80.000.000 €, fully paid-up
Direction and coordination under Article 2497 of the Italian Civil Code: Stellantis N.V.

maserati@pec.fcagroup.com
www.maserati.com