The Winter activities of the Trident brand include events, test drives, and displays in the most glamorous winter resorts: St. Moritz, Kitzbühel, Ortisei and Selva in the Dolomites, Baqueira and Andorra in the Pyrenees.
Thanks to the Maserati Winter Experience, taking place in five countries, customers and enthusiasts will be able to enjoy the extraordinary dynamic qualities of the renewed MY19 range, the most complete and sophisticated ever, with its new gear lever, high-tech new contents and driver assistance systems, including IVC (Integrated Vehicle Control) now offered as standard across the range.
Maserati guests and St. Moritz visitors faced sub-zero temperatures on the frozen lake, but were rewarded with an action-packed weekend which included a snow-driving experience and adrenaline-fuelled high goal polo matches. Team Badrutt’s Palace beat Team Maserati in a thrilling final with a score of 7 to 3, thus winning the Snow Polo World Cup St. Moritz. Among guests in attendance were a number of VIP personalities such as British polo star Malcolm Borwick and slalom world champion Giorgio Rocca.
Maserati’s presence in the Polo Village was one of the highlights of the sporting weekend thanks to the presentation of the new limited edition Maserati Levante Vulcano, produced in just 150 units for the European and Asian markets.
The full Maserati MY19 model range was also available to test drive on demanding mountain routes, in total safety thanks to the experience of professional drivers from the Maserati Master Driving Academy as well as on the frozen Samedan Lake, for clients attending the Maserati Snow&Ice Experience.
St. Moritz residents and visitors will continue to enjoy Maserati’s presence thanks to the Trident Marque’s flagship showroom located in central Via Maestra which is open all year round. Visitors to the showroom can immerse themselves in the world of Maserati and get to know its products and experience first-hand the craftsmanship of the Italian luxury car brand.