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隽永之美 创领未来 玛莎拉蒂亮相2020迪拜世博会

隽永之美 创领未来 玛莎拉蒂惊艳亮相2020迪拜世博会
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2021年9月30日，上海——2020年迪拜世博会将于10月1日正式启幕，作为本届世博会意大利国家馆的官方合作伙伴，意式态度先锋玛莎拉蒂亦将盛大参展，面向全球消费者全面展示三叉戟品牌磅礴隽美、可持续的先锋出行理念。
此次与意大利国家馆携手，玛莎拉蒂将为意大利所代表的亚平宁传奇故事增加浓墨重彩的一笔，并对本届世博会可持续出行与发展的主题理念做出卓越的诠释。“与生俱来的创新精神、独一无二的设计美学、永不磨灭的激情能量”玛莎拉蒂秉持107年的核心价值与本届世博会的主旨高度契合，将为全球观众展现卓越非凡的意式设计与制造。
10月27日至11月6日，主题为 “玛莎拉蒂：以奢华激越全副武装”的展览将盛大上演，由玛莎拉蒂设计中心（Centro Stile Maserati）创作的特殊艺术装置亦联袂亮相。品牌超跑MC20将化身艺术品惊艳亮相C位，与身畔闪耀多种色彩的金属装置梦幻联动。诸多生动的色彩灵感源于自然界的铝、铜金属色，也正是玛莎拉蒂Folgore电气化战略的主要基调。这款匠心打造的艺术装置将玛莎拉蒂与品牌诞生地意大利巧妙联结，以创新技术与独特设计重新诠释三叉戟品牌的核心精神，着眼于未来的同时进一步展现品牌的全面革新。
除此之外，两个别具巧思的装置将深度诠释玛莎拉蒂品牌的可持续发展理念。除了聚焦汽车发动机之外，在整车研发过程中所应用先锋材料也将成为观众瞩目的一大亮点，包括创新的Econyl环保尼龙以及色彩丰富的天然材料，将直观展示意大利的生物多样性。
参展期间，玛莎拉蒂还将举办三场数字对谈，向全球消费者深度诠释三叉戟的品牌核心价值观。届时，社会各界名流及嘉宾将聚焦“隽永之美”、“人际互动”以及“卓越性能”上演精彩的主题分享。11月3日，为进一步研讨“意大利制造”的概念延伸，玛莎拉蒂将举行一场关于可持续移动出行的圆桌讨论会，为本次特展画上圆满句号。
意大利国家馆的官方代表也将乘坐玛莎拉蒂Quattroporte总裁轿车出席2020年迪拜世博会。玛莎拉蒂Quattroporte总裁轿车亦优雅，亦运动，蕴精湛于无痕，堪称纯粹的意式设计典范之作。

 

 

 

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