For 2021, Maserati has entered into a prestigious partnership with the historic Saint-Tropez Yacht Club in a union between two organizations with over a century of history and which have always been driven by passion, courage, and a quest for true thrill. This shared vision, with a focus on future successes, also involves the development of young people and investment in future generations.
An attention to the smallest detail together with an incessant desire to achieve ever higher levels of performance are a part of the genetic makeup of both brands, and this has led to the creation of a new place for customers and enthusiasts to come for dedicated events and other unique experiences, all marked by a passion for luxury yachts and luxury cars.
It is an opportunity to witness Maserati’s first steps in the realm of electric vehicles and feel the thrill of driving the new Ghibli Hybrid against the alluring backdrop of Saint-Tropez.
This partnership between Maserati and the Saint-Tropez Yacht Club will give rise to a rich calendar of events, beginning on April 24 with the first Father & Son Challenge. This exciting sporting event will pit fathers against sons, one in a thrilling test drive of a Ghibli Hybrid and the other in a regatta in the crystal-clear waters of the French Riviera. The event is to be held on seven weekends, once each month through October, when the winners will be announced.
[Luxury cars and luxury yachts will again be featured in June, with the Mègeve–Saint-Tropez Rally, a classic-car event sponsored by Maserati on behalf of Cyril Neveu that will run through the Alps and finish at the Saint-Tropez Yacht Club.]
The excitement continues in June with the “Giraglia”, a historic regatta celebrating the spirit of friendship that binds France and Italy and which winds past Sanremo, Saint-Tropez, Genoa and, of course, Giraglia, the Corsican island from which the regatta gets its name. This thrilling event will feature the participation of Giovanni Soldini on board his Maserati Multi70 trimaran.
The Italian captain will be back at the Saint-Tropez Yacht Club in late August for the presentation of Maserati's brand-new Levante Hybrid SUV, the company's most recent entry in the world of electric vehicles, offering excellent off-road performance with a lower environmental impact. It is certain to be an unforgettable weekend in which to experience Maserati in all its glory in one of the most exclusive locations of international tourism.