Starting from 9th September, Maserati hosted an array of simultaneous global events to mark a new extraordinary future full of audacity, creativity and passion. Maserati took centre stage by unveiling revolutionary new projects and all the latest news from the Maserati world, remaining strongly focused on the brand’s future.
The MMXX events were set in motion with an unforgettable live event where Maserati unveiled its innovative and much-anticipated super-sports car. The unveiling of the MC20 model marked a new Era for Maserati, projecting the Brand into an entirely new chapter in its history.
Following this special launch, Maserati Europe hosted an exclusive dinner on 10th September in the brand’s historic headquarters in Modena, Maserati's home for over 80 years. It was an evening to remember featuring special guests and many special activities.
In honour of this unveiling, the EMEA team also conducted a visit to its production plant on 11th September. The ‘Road to Modena’ driving experience allowed guests to witness first-hand where the brand’s future is developed, engineered and built.
The Brand’s new era also embraces the customisation of its cars with the new Maserati Fuoriserie programme, it will now be possible to customise every Maserati according to the customer’s taste.
In addition, Maserati EMEA also previewed its new strategy for future electrification, Folgore. It represents a lightning surge of the new energy for Maserati. An energy that will project the Brand into the future. Along with an electrifying tomorrow, the brand announced the new Grecale SUV at the event held at the Maserati Innovation Lab in Modena. Grecale, a revolutionary new model, is set to play a leading role in the future.
All the events were a real immersion into the Brand’s soul and guided the audience towards a new and contemporary vision with a renewed identity of Maserati.
It was with great pleasure that we invited our guests to join us in welcoming the New Era.
If you were unable to join us at our latest events, we look forward to seeing you in the near future so you can discover yourself Maserati’s New Era.