Stories of Audacity: Can't Wait

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Maserati meets CANOTWAIT_

Love Audacious

William Chan

Discover the new Ghibli Hybrid Love Audacious, in partnership with the Chinese streetwear fashion brand CANOTWAIT_.

The fashion brand founded by well-known actor, singer and trend-setter, William Chan, has seen burgeoning popularity in recent years among young customers as well as the streetwear industry.

It's an honor to collaborate with a brand that represents Italian pioneer culture. It’s not just a simply brand crossover.
The color that was co-created by CANOTWAIT_ and Maserati will combine the two brand attitudes together, love audacious.

William Chan

Break the rules

A call to action, which combines the attitude of trendsetters, mould breakers and style-makers with bold new brand voice.

Maserati Fuoriserie programme aims to be the blank sheet of paper on which customers can write their own stories, the means of setting free their creativity, and the Ghibli Hybrid Love Audacious is an evident example.

DIGITAL AURORA

Digital Aurora is a unique emotional colour born from the common concept of CANOTWAIT_ and MASERATI and to love audacious. Love and Audacious got the inspiration in the sunrise and magical Aurora light, a blend of burned decisive purple with calming and relaxing bluish hints.