The History of Maserati



Origins of the Maserati family
How old is Maserati and where is it from?

The Maserati story begins in the 1900s in Italy with railroad worker Rodolfo Maserati, his wife Carolina Losi and seven Maserati children who all inherit their father’s passion for speed and precision engineering.



Ingenuity, war and entrepreneurship

1914, December 1st: Alfieri, Ettore and Ernesto Maserati open the “Società Anonima Officine Alfieri Maserati”, a car workshop at 1, via de’Pepoli in Bologna. Five months later Italy is at war and the brothers’ technical ingenuity is put to the test.



The first step on the historic journey

1926: during the winter months, Alfieri, Ernesto and Ettore work tirelessly on their first original creation: the Tipo 26. It’s the first car named Maserati and it’s proudly displaying the soon-to-be-famous Trident logo.
1929, September 28: in Cremona, Italy, Borzacchini sets the new Class C world record at the wheel of the 16-cylinder V4, flying 10 kilometers at a speed of 246.069 km/h. This record stands until 1937.




Grief and glory

1937, May 1: Adolfo Orsi, an entrepreneur from Modena, purchases Maserati from the Maserati brothers.
1939, May 30: Wilbur Shaw, at the wheel of the “Boyle Special” 8 CTF, wins the Indianapolis 500 at an average speed of 185.131 km/h (115.035 mph).
1939, September 1: Maserati officially moves from Bologna to Modena, to the factory at 322 viale Ciro Menotti.




A new era

1940, May 30: at the wheel of the same car, Wilbur Shaw wins the Indianapolis 500 for the second consecutive time, at an average speed of 183.911 km/h (114.227 mph).
1947: the A6 1500 is presented at the Geneva Motor Show. Designed by Pininfarina, the car is named after Alfieri and the number of cylinders. It’s the first Maserati destined for daily use rather than racing, and is a huge success.




The Maserati miracle

1957: the 3500 GT is presented at the Geneva Motor Show and production levels scale up to meet an increasing demand for grand tourers.
1957, August 4: on the famous Nürburgring, Juan Manuel Fangio wins the German GP at the wheel of the 250 F. With this win, Fangio wins the Formula One world championship title – his fifth, Maserati’s second.




Icons of La Dolce Vita

1963: the first Quattroporte is presented at the Turin Motor Show, introducing a whole new category to the marketplace: the luxury sports sedan.
1966: the first Ghibli, designed by Giorgetto Giugiaro, is presented at the Turin Motor Show.




A new Maserati masterpiece

1971: the Maserati Bora, another of Giugiaro’s masterpieces, is presented at the Geneva Motor Show. Adolfo Maserati and his son Omar feel they are out of place in the new Maserati, and they step down.




A presidential brand

A new car is introduced in the 1980s: the Maserati Biturbo. Beautiful and extremely powerful, the 6-cylinder 1,996 cc with two compressors can reach speeds of 215 km/h.
The President of the Republic of Italy, Sandro Pertini, selects the Quattroporte III as his Presidential limousine.




The house of the Trident meets the Prancing Horse
Who owns Maserati?

1993: the unthinkable is about to happen. Two historic rivals, the Trident and the Prancing Horse – Maserati and Ferrari – are about to join forces. The partnership outshines their historic rivalry. For Maserati, the future began in 1993 when the company was acquired by the Fiat Group. Giovanni Agnelli, with incredible foresight, understood the enormous potential of this still-small Italian icon of excellence. The company was headed by Luca di Montezemolo, president and CEO of Ferrari. The partnership between the two most famous car manufacturers in Modena was destined to become even more famous than their old rivalry.




A global icon

2003, September 9: at the Frankfurt Motor Show, the fifth family of Quattroporte is unveiled. It is the first Maserati designed by Pininfarina in 50 years.
2007, March 5: the Geneva Motor Show is the stage for the world premiere of the new Pininfarina-designed GranTurismo, Maserati’s new grand tourer.




Growth and diversification

2013: the Detroit Motor Show is the setting for the worldwide introduction of the 6th generation Quattroporte, while the Ghibli, a re-envisioned and wildly successful mid-sized sedan, is presented at the Shanghai Motor Show.
2014: Maserati presents its concept car Alfieri at the Geneva Motor Show and celebrates its Centennial Anniversary.
2016 and 2017: the brand continues to innovate thanks to the launch of Levante, the Maserati of SUVs, at the Geneva Motor Show and the presentation of the restyled GranTurismo and GranCabrio at the Goodwood Festival of Speed.

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