This Cookie Policy forms an integral part of the Maserati’s Privacy Policy available here.


- Definitions, characteristics, and application of standards

Cookies are small text files that may be sent to and registered on your computer by the websites you visit, to then be re-sent to those same sites when you visit them again. It is thanks to these cookies that those websites can “remember” your actions and preferences (e.g., login data, language, font size, other display settings, etc.), so that you do not need to configure them again when you next visit the website, or when you change pages within a website.

Cookies are used for electronic authentication, monitoring of sessions and storage of information regarding your activities when accessing a website. They may also contain a unique ID code which allows tracking of your browsing activities within a website, for statistical or advertising purposes. Some operations within a website may not be able to be performed without the use of cookies which, in certain cases, are technically necessary for operation of the website.

When browsing a website, you may also receive cookies from websites or web servers other than the website being visited (i.e., “third-party cookies”).

There are various types of cookies, depending on their characteristics and functions, which may be stored on your computer for different periods of time: “session cookies”, which are automatically deleted when you close your browser, and “persistent cookies”, which will remain on your device until their pre-set expiration period passes.

According to the law which may be applicable to you, your consent may not always be necessary for cookies to be used on a website. In particular, “technical cookies” – i.e. cookies which are only used to send messages through an electronic communications network, or which are needed to provide services you request – typically do not require this consent. This includes browsing or session cookies (used to allow users to login) and function cookies (used to remember choices made by a user when accessing the website, such as language or products selected for purchase).

On the other hand, “profiling cookies” – i.e., cookies used to create profiles on users and to send advertising messages in line with the preferences revealed by users while browsing websites – typically require specific consent from users, although this may vary according to the applicable law.

Types of cookies used by (“Website”)

The Website uses the following types of cookies:

  • Browsing or session cookies, which are strictly necessary for the Website’s operation, and/or to allow you to use the Website’s content and Services.
  • Analytics cookies, which allow Maserati to understand how users make use of the Website, and to track traffic to and from the Website.
  • Function cookies, which are used to activate specific Website functions and to configure the Website according to your choices (e.g., language), in order to improve your experience.
  • Profiling cookies, which are used to observe the preferences you reveal through your use of the Website and to send you advertising messages in line with those preferences.


Maserati also uses third-party cookies – i.e. cookies from websites / web servers other than the Website, owned by third parties. These third parties will either act as independent data controllers from Maserati regarding their own cookies (using the data they collect for their own purposes and under terms defined by them) or as data processors for Maserati (processing personal data on Maserati’s behalf). For further information on how these third parties may use your information, please refer to their privacy policies:

- Cookies present on the Website

In detail, the cookies present on the Website are as follows:

Technical name Data Controller Cookie type, function and purpose Duration
_device Maserati Function Saves the device type if user navigates from smartphone Session
adobeDTMadvertising Maserati Function Saves the user setting for advertising cookie 29 days
adobeDTMcomfort Maserati Function Saves the user setting for comfort cookie 29 days
adobeDTMperformance Maserati Function Saves the user setting for performance cookie 29 days
CookieConsent Maserati Function Saves the user consent to user’s cookies for the current domain 1 year
filter-colours-external Maserati Function Saves the user setting for filters on external colors Session
filter-colours-internal Maserati Function Saves the user setting for filters on internal colors Session
ip_location Maserati Function Saves the location of user based upon ip 30 days
ip_location_reject Maserati Function Saves if user rejected the redirect from international to a country 1 day
JSESSIONID Maserati Browsing Preserves user status throughout different website pages Session
maserati_cookie_agree Maserati Function Saves the user agreement of the cookie policy 30 days

- Cookie settings

You can block or delete cookies used on the Website via your browser options. Your cookie preferences will be reset if different browsers are used to access the Website. For more information on how to set the preferences for cookies via your browser, please refer to the following instructions:

You may also provide set your preferences on third-party cookies by using online platforms such as AdChoice.

CAUTION: If you block or delete technical and/or function cookies used by the Website, the Website may become impossible to browse, certain services or functions of the Website may become unavailable or other malfunctions may occur. In this case, you may have to modify or manually enter some information or preferences every time you visit the Website.