In Modena, on Monday, June 14, at 3:30 PM, at our historical headquarters, and where production has been carried out since 1939, in Viale Ciro Menotti, a ceremony was held to announce the sponsorship between the Italian commission for Expo 2020 Dubai and the Maserati brand.
Over the years, Maserati has enjoyed remarkable success, both on the road and on the track, and has overcome great challenges, all of which has enabled the company to forge its own unique character and personality.
The ceremony, which centered around the theme of Italian know-how, is the first step in a journey that will enable us to bring a strong message of Italian audacity to Dubai during a time that has marked the beginning of a new era for the Maserati brand. Never before have we had such a great need for authenticity and for a return to the company’s timeless values in order to tackle the challenges that await us in the future.
This new era began with the launch of the new MC20 supercar and with the search for technological solutions and innovative materials for increasingly green production methods, which has led to the development of hybrid and electric vehicles for truly sustainable mobility, but without compromising the values and philosophy that are the foundation of our brand.
The presence of the Maserati brand at Expo 2020 Dubai will tell the story of how beauty, in all its forms, can become the driver that projects Italy into the future. But the brand will also be an ambassador to the world for Italian style and ingenuity, of that masterful blend of craftsmanship, quality materials, and personalization that further underscores the excellence and unmistakable design of our vehicles.
At our core, Maserati is rooted in the legacy of Italy’s past, but our eyes are strongly focused on the future.