The thrill of exploration

The Thrill of Exploration

Stories of Audacity

To travel is not only to go on a journey through space but also through time.
We move to get further, to reach a different place and a different moment: a future we crave.

This future can hide everywhere, even among the sand of a desert, like grains of a sandglass on the verge of falling down.
A quest that arises a particular emotion: the Thrill of Exploration.

Time does not wait for anyone, let’s begin the last episode of Maserati Stories of Audacity…

THE PLACE, THE CHARACTERS, THE JOURNEY.

They say at night the wind sweeps the desert, they say in the morning everything looks different. Only those who know it well know how to find themselves, the others navigate in the midst of a sand tide of possibilities.

THE CAR

To travel in the desert the tire pressure must be reduced: this is why we stop. The driver gets out of the car and with the help of a portable pressure gauge he blows the air out with a sound that is the only trace of its presence before dissolving in the wind.

THE CHALLENGE

Looking at it absent-mindedly, the desert may seem the end of a millenary process. Residues of cosmic rocks, dismembered by time and by the erosion of an infinite chain of moments, that become smaller and smaller and are at the mercy of the wind that raises the grains to the sky.

THE WAY BACK

Going back to the city is like the hero’s journey. There was the old world and then a challenge to face, the hardest possible. A challenge that, just like the desert, is full of difficulties, of dark places, of sands that can make you sink.

THE RIGHT PATH

Maserati's journey towards electrification began with the development of the Mild Hybrid versions of Ghibli and Levante, the first two models that projected Maserati into the future.

On the same topic

It's time for a new luxury revolution

MOTOR VALLEY FEST 2026

3 June 2026

READ MIN

Four exciting days for Maserati in Modena, to this day the cradle of its iconic cars. The MCPURA super sports car, in the Ai Aqua Rainbow Fuoriserie colour, went on display in the Courtyard of the Military Academy, with the “Trident Talks” enlivening the historic plant. All in the name of the double anniversary: 100 years of the Trident and of the brand's first sporting victory.

MASERATI TO PLAY A LEADING ROLE AT MOTOR VALLEY FEST 2026

READ MIN

Discover

View Stories

THE FIRST HUNDRED YEARS OF THE MASERATI TRIDENT

27 April 2026

READ MIN

From its debut at the 1926 Targa Florio, the Maserati Trident has spanned a century of history, collecting racing victories, iconic models and technical milestones along the way. One hundred years later, this glorious logo has evolved to become a global symbol of Italian excellence.

MASERATI TAKES CENTRE STAGE IN CORTINA

13 February 2026

READ MIN

On the occasion of the Milano Cortina 2026 Olympic and Paralympic Winter Games, Maserati takes centre stage in Cortina d’Ampezzo with exclusive initiatives and experiences.

maserati-grecale-modena-cristallo-jeremy-renner-milano-cortina-2026-hero-desktop

MASERATI’S SUCCESS AT THE I.C.E. 2026 IN ST. MORITZ

3 February 2026

READ MIN

The Trident brand delivered a highly successful presence at the Swiss event: from the world premiere of the MCPURA Cielo FROZEN MAGMA to the victory of the 4CLT single-seater in the Open Wheels category.

maserati-success-the-ice-st-moritz-2026-classic-cars-run-on-the-snow-desktop

MCPURA CIELO FROZEN MAGMA DEBUTS IN ST. MORITZ

30 January 2026

READ MIN

An extraordinary MCPURA, created through the Fuoriserie customization program, makes its debut in the prestigious setting of Switzerland’s most iconic frozen lake.

mcpura-cielo-frozen-magma-front-side-view-open-doors-desktop

MASERATI AT THE I.C.E. ST. MORITZ 2026

23 January 2026

READ MIN

At one of the most exclusive automotive events, the Brand celebrates the Year of the Trident with a Fuoriserie world premiere, iconic models, and spectacular dynamic experiences on the most famous frozen lake in the Engadine.

THE NEW GRECALE CRISTALLO MAKES ITS DEBUT

READ MIN

Discover

View Stories

ENCHANTING THE CROWD AT MILANO AUTOCLASSICA 2025

21 November 2025

READ MIN

The exclusive and unique MC20 Cielo 'Opera d’Arte', the forerunner to the MCPURA Cielo, was created through the Maserati Fuoriserie customization program in 2024, and is inspired by Abstract Art. The car is the star attraction of the 15th edition of the famous Milanese exhibition.

maserati-mc20-cielo-opera-darte-milano-autoclassica-2025-desktop

CELEBRATING THE TRIDENT’S HOMECOMING

11 November 2025

READ MIN

Inspired by the “Maserati Meccanica Lirica” concept, Modena celebrated the return of Maserati GranTurismo and GranCabrio production to the Viale Ciro Menotti plant. Among the many highlights of the packed program was a captivating performance by Roberto Bolle.