Maserati Factory


An inside look at the Maserati world

Italy is home to the best motoring attractions offering travellers opportunities to experience the heritage and tech evolution that underpinned human culture.

Learn about the skills involved in producing the most stylish sports cars by taking a tour of the Maserati plant in Modena.

Lasting about an hour and thirty minutes, the exclusive factory tour includes a welcome reception and historical introduction in the recently renovated showrooms prior to a guided walk around the assembly line. Afterwards there is the opportunity to view the cars and browse through the Maserati store. 


Book your Factory Tour at

factory-tour factory-tour

A factory tour

Watch how we build our cars


A quick walk through a century of time

For those who are short of time, there is the option of a guided showroom tour lasting around 40 mins.

After a welcome reception and brief presentation of over a century of heritage, the guide takes you through the entire model range on display in the Modena showroom.


Book your Modena Showroom Tour at



Reservation - To reserve your Tour please contact

Languages - Factory and Modena showroom tour commentary can be provided in English, Italian, German, French or Spanish.



The factory tour can be held Monday to Friday, from 09:00 until 15:30. 
The reservation is mandatory.



Our security policy does not allow children and those under 18 years of age access to the plant.



Maserati reserves the right to cancel or reschedule a factory tour at any time for internal reasons, even after a tour has been confirmed by us. The customer will be promptly informed as soon as a booking has to be cancelled and, if possible, an alternative date will be proposed. By accepting a factory tour reservation, the client accepts this condition and understands that Maserati cannot be held liable for any consequences of the cancellation. This condition is always included in the official factory tour confirmation notice. 

Get in contact with us

Contact us if you have any inquiries about the Tour. Your request will be sent to our dedicated staff, who will support you further.
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