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Levante Augmented Reality Experience presented at Shanghai AS 2017

Levante Augmented Reality Experience

A new way to experience the Maserati of SUVs

The Shanghai Motor Show - from 21 to 28 April 2017 - was the first stage on which Maserati presented the new Levante Augmented Reality Experience, an interactive adventure for those who want to know more about the SUV by exploring it digitally.

It has been developed with Google's Tango Technology, an Augmented Reality computing platform which uses 3D mapping and physical space measurement to detect position, enabling people to walk around a full scale virtual car and even explore what it’s like inside.

Tango in fact gives devices such as the Lenovo Phab2 Pro the ability to understand their position relative to the world around them. It’s similar to how human beings use their eyes in the daily lives to know exactly where they are inside closed spaces, with the only difference that instead of brain, cerebellum and nerves, Tango uses three core technologies - Motion Tracking, Area Learning and Depth Perception – to locate any digital object in a real environment.

This technology is still not available on a large scale, but that in the future will probably become more and more important for people’s relationship with reality.

Watch the Levante Augmented Reality Experience in action

With the Tango based Maserati Levante’s intuitive light configurator tool, users can select their preferred features, customize all its elements, such as the exterior and interior packages, and interact with their car. Almost any detail of Levante can in fact be explored: from the steering wheel to the back seats, from the wheel rims to the dashboard. And that’s not all: you can even turn on the lights, explore under the hood and hear the exciting sound of the Levante engine when it is started.

As a result, the selections will appear in the augmented reality application and can be visualized in 3D, even without the physical presence of the vehicle. A technologically new and pioneering way for all Maserati lovers to try out their own Levante before taking it home.

Augmented reality was shown to be not only about entertainment, but can actually revolutionize the consumers’ shopping experience.

The Levante Experience tries to anticipate this revolution, by creating a more engaging fusion between technology and reality. In full Maserati style.

Build your own
Every Maserati is like a work of art constructed with the care and attention that only the human hand can provide
Ghibli
Ghibli
Levante
Levante
Quattroporte
Quattroporte
GranTurismo
GranTurismo
GranCabrio
GranCabrio
Ghibli
2018
Ghibli
Starting from $ 76,760
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.5 sec
Max speed
267 km/h
Max power
350 HP
Traction
RWD
Ghibli S
2018
Ghibli S
Starting from $ 87,260
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.9 sec
Max speed
286 km/h
Max power
430 HP
Traction
RWD
Ghibli S Q4
2018
Ghibli S Q4
Starting from $ 89,885
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.7 sec
Max speed
286 km/h
Max power
430 HP
Traction
AWD
Levante
2018
Levante
Starting from $ 83,760
Engine Layout
V6
Displacement
2979 cc
Acceleration
6.0 sec
Max speed
251 km/h
Max power
350 HP
Traction
AWD
Levante S
2018
Levante S
Starting from $ 96,135
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.2 sec
Max speed
264 km/h
Max power
430 HP
Traction
AWD
Quattroporte
2018
Quattroporte
Starting from $ 100,630
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.5 sec
Max speed
270 km/h
Max power
350 HP
Traction
RWD
Quattroporte S
2018
Quattroporte S
Starting from $ 113,370
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.0 sec
Max speed
288 km/h
Max power
430 HP
Traction
RWD
Quattroporte S Q4
2018
Quattroporte S Q4
Starting from $ 118,830
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.8 sec
Max speed
288 km/h
Max power
430 HP
Traction
AWD
Quattroporte GTS
2018
Quattroporte GTS
Starting from $ 149,185
Engine Layout
V8
Displacement
3799 cc
Acceleration
4.7 sec
Max speed
310 km/h
Max power
530 HP
Traction
RWD
GranTurismo Sport
2018
GranTurismo Sport
Starting from $ 121,885
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.8 sec
Max speed
299 km/h
Max power
460 HP
Traction
RWD
GranTurismo MC
2018
GranTurismo MC
Starting from $ 141,385
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.7 sec
Max speed
301 km/h
Max power
460 HP
Traction
RWD
GranCabrio Sport
2018
GranCabrio Sport
Starting from $ 136,900
Engine Layout
V8
Displacement
4691 cc
Acceleration
5.0 sec
Max speed
288 km/h
Max power
460 HP
Traction
RWD
GranCabrio MC
2018
GranCabrio MC
Starting from $ 149,835
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.9 sec
Max speed
291 km/h
Max power
460 HP
Traction
RWD
Please enter a Configuration Code.
Open an existing configuration.
Access to your own Maserati using your unique configuration ID.
You'll find your Maserati configuration ID on your personal email or within the PDF printed summary
Build your own
Every Maserati is like a work of art constructed with the care and attention that only the human hand can provide
Ghibli
Ghibli
Ghibli
2018
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.5 sec
Max speed
267 km/h
Max power
350 HP
Traction
RWD
Starting from $ 76,760
Ghibli S
2018
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.9 sec
Max speed
286 km/h
Max power
430 HP
Traction
RWD
Starting from $ 87,260
Ghibli S Q4
2018
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.7 sec
Max speed
286 km/h
Max power
430 HP
Traction
AWD
Starting from $ 89,885
Levante
Levante
Levante
2018
Engine Layout
V6
Displacement
2979 cc
Acceleration
6.0 sec
Max speed
251 km/h
Max power
350 HP
Traction
AWD
Starting from $ 83,760
Levante S
2018
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.2 sec
Max speed
264 km/h
Max power
430 HP
Traction
AWD
Starting from $ 96,135
Quattroporte
Quattroporte
Quattroporte
2018
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.5 sec
Max speed
270 km/h
Max power
350 HP
Traction
RWD
Starting from $ 100,630
Quattroporte S
2018
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.0 sec
Max speed
288 km/h
Max power
430 HP
Traction
RWD
Starting from $ 113,370
Quattroporte S Q4
2018
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.8 sec
Max speed
288 km/h
Max power
430 HP
Traction
AWD
Starting from $ 118,830
Quattroporte GTS
2018
Engine Layout
V8
Displacement
3799 cc
Acceleration
4.7 sec
Max speed
310 km/h
Max power
530 HP
Traction
RWD
Starting from $ 149,185
GranTurismo
GranTurismo
GranTurismo Sport
2018
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.8 sec
Max speed
299 km/h
Max power
460 HP
Traction
RWD
Starting from $ 121,885
GranTurismo MC
2018
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.7 sec
Max speed
301 km/h
Max power
460 HP
Traction
RWD
Starting from $ 141,385
GranCabrio
GranCabrio
GranCabrio Sport
2018
Engine Layout
V8
Displacement
4691 cc
Acceleration
5.0 sec
Max speed
288 km/h
Max power
460 HP
Traction
RWD
Starting from $ 136,900
GranCabrio MC
2018
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.9 sec
Max speed
291 km/h
Max power
460 HP
Traction
RWD
Starting from $ 149,835
Please enter a Configuration Code.
Open an existing configuration.
Access to your own Maserati using your unique configuration ID.
You'll find your Maserati configuration ID on your personal email or within the PDF printed summary
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