Sole United States Tour stop celebrates Italian style with luxury automobiles and limited-edition fashions
Modena, 25 July 2016 - The Maserati Polo Tour had its fourth stop as part of the United States Polo Association (USPA) Silver Cup at the prestigious Santa Barbara Polo & Racquet Club from July 15 to July 24 in Santa Barbara, California. This year’s Silver Cup featured the world’s finest polo players, luxury Italian automobiles and a limited-edition apparel collection by leading sports and leisure brand, La Martina. A title sponsor for the second consecutive year, Maserati has embraced polo as a perfect compliment to the brand, and its iconic trident logo was prominently visible on the playing field throughout the tournament.
Adrian Simonetti, CEO of La Martina America said:
“It is an honour for La Martina to be present at the Santa Barbara Polo & Racquet Club. Since its birth, this Club has played an important role in supporting the culture and values of the sport of polo: integrity, fair play and passion, the same values that La Martina and Maserati share with this special project”.
Reinforcing their presence in the polo world, Maserati and La Martina teamed up to launch the first-ever co-branded store that made its debut at the Santa Barbara tournament. In addition, La Martina created a limited-edition polo shirt – the “Maserati Silver Cup” polo shirt – dedicated to this tour stop, which was showcased at the store.
Maserati exhibited several 2016 vehicle models at the competition, including the Ghibli, flagship Quattroporte model and Maserati’s newest vehicle and first SUV, the recently launched Levante.
The highly anticipated Silver Cup tournament attracted over 1,500 attendees. The match took place at the historic Santa Barbara Polo & Racquet Club located along the stunning California coastline. Dan Walker and the Farmers & Merchants Bank Team led from the start of the match and took home the well-deserved victory after outscoring Lucchese 10-6.
Maserati, in partnership with La Martina, the official supplier of the Maserati Polo Team, kicked off the renowned 2016 Maserati Polo Tour in January at the Snow Polo World Cup in St. Moritz, Switzerland.
