Discover More
VIEW ALL
BEV
Grecale
Ghibli
Levante
GranTurismo
GranCabrio
MC20
MC20 Cielo
GT2 Stradale
Folgore
Fuoriserie
Special Series
History
Latest from the Tridente
Fuoriserie
Corse
Legacy
Experiences
Store
Partners
Values
Maserati Heritage
Stories of Audacity
Certified pre-owned
Service and Assistance
Customization
Maserati Club
Financial Services
Current Offers
Race Beyond
Formula E
GT2
MCXtrema
Maserati Driving Experience
Factory Tour
Maserati Partnership
Antinori
Vita Power
Sonus faber
Shell
Maintenance
Extended Warranty
Extra10 Warranty Program
Brakes Package
Roadside Assistance
Customer Care
Guides and Documentation
Book an appointment 
Current offers
Genuine Accessories
Complete Wheels
Genuine Parts
car car
Fragment Design Special Edition
A bold Operanera & Operabianca

Maserati meets Hiroshi Fujiwara, the soul of Fragment Design

Maserati meets Hiroshi Fujiwara, the soul of Fragment Design

Fragment is a streetwear subculture project founded by the arbiter of cool: Hiroshi Fujiwara. Since the early ’90s, Fujiwara has been sharing his designs with the world, collaborating with the most renowned global maisons.

In his continuous research as a cultural disrupter, the global godfather of streetwear and multi-faceted creator has joined us for a collaboration that brings together Hiroshi Fujiwara’s unparalleled sensibility of contemporary street culture and the audacious spirit of an Italian car icon that has just heralded a new era.

Hiroshi Fujiwara and the Maserati design team, together, deconstruct the essence of Maserati, and in the process, reconstruct a new reality.

intro_desktop intro_mobile
0:00
/
0:00

Fragment Design x Maserati: Harajaku street culture meets Modena

Fragment Design x Maserati: Harajaku street culture meets Modena

A partnership that brings the fearlessness of its creators to the forefront. Maserati and Hiroshi Fujiwara: two bold souls always ready to shatter existing cultural conventions.

We call it itanji (いたんじ).

A Japanese concept that perfectly brings together Fujiwara’s rebellious style and Maserati’s audacious spirit. We are original. We have no fear of being different. We are nonconformist, relentlessly driven to challenge the status quo. We are devoted to innovation and creativity.

In Fragment Design x Maserati, piece by piece, a body of art is unveiled in a collaboration that celebrates our brave new vision for the future.

FBIG_Square_Thumb_43
0:00
/
0:00
AFPH_5729-1_169 AFPH_5729-1_vertical3

The first chapter of our joint vision: Operanera and Operabianca Special Edition cars

Fragment Design’s unique design philosophy is now revealed in the Operanera and Operabianca Special Edition cars. Embodying the innovative and creative souls of both Hiroshi Fujiwara and Maserati, they are more than just cars. They are symbols of the deconstruction of convention, a re-birth of hope, and are unmistakable statements of intent.
no results

An unlikely Collaboration

A work of art that blazed an audacious trail from Modena to Tokyo. Relive the journey of the Ghibli Operanera from its conception to reveal on the streets of Harajuku. 
AFPH_5862-1_169 AFPH_5862-1_vertical1
Read More
Read More