Kicking off the Shanghai Auto Show, one of the most important fairs in Asia, Maserati is presenting a unique new model. Showcasing a preview of its future customization programme, Maserati is presenting a Quattroporte GranLusso ONE OF ONE, customized by Maserati Centro Stile in collaboration with a VIP customer: Mr. Xuan Feng, Chief Editor of T-Magazine China.
Maserati is intensifying its focus on customization showcasing it’s innate Italian characteristics by combining virtuous craftsmanship, state-of-the-art technology and sophisticated design.
Highlights of this efforts are the Quattroporte S Q4 GranLusso MY19, characterized by interiors featuring Zegna PELLETESSUTA™, a new and unique material created by Ermenegildo Zegna exclusively for Maserati.
Along with the Quattroporte GranLusso ONE OF ONE and the Quattroporte S MY19 with interiors in Zegna PELLETESSUTA™, Maserati is also displaying Levante and Ghibli MY19, both with the GranLusso trim.
The most prominently featured model on the Maserati stand at the 2019 Shanghai Auto Show is the Quattroporte GranLusso ONE OF ONE, which provides a preview of Maserati’s future customization programme. The unique, fully customized Maserati Quattroporte GranLusso was designed for and with the owner, Chief Editor of T-Magazine China, Xuan Feng.
The Maserati Centro Stile guided Mr. Feng through the process of configuring his car, carrying out a collaborative customization operation which enabled the customer to actively participate in the creative process: not only did the customer select the accessories and the configuration, but he was fully involved in the personalization of his own car.
This was an exclusive project in which Xuan Feng told the Maserati Centro Stile his own personal story, including his passions and goals in life, translating his personal history and passions into his unique Maserati.
This new level of customization truly connects Xuan Feng’s personality and lifestyle.
The Quattroporte GranLusso ONE OF ONE features an exterior colour specially created for the customer. Xuan Feng’s choice: a light blue with opaque trim, evoking worn denim material, perfectly capturing his personality and lifestyle.
The interior: distinguished by a combination of traditional black and the new “Bianco Ghiaccio” colour: the lower dashboard, the door panels and seats feature this two-tone scheme in order to imbue the cabin with a rich and contemporary feel.
The upholstery of the seats features vertical stitching inspired by the classic pinstripe pattern of men’s fabrics. Thanks to the special dying process that takes place in oak casks, a technique that allows enough time for the pigments to be naturally absorbed by the leather, the fine Pieno Fiore leather, takes on an elegant, deep and luminous colour. The leather is soft and supple, with a light and deliberately irregular texture, imbuing it with structure and character. The stitching for the door panels and upper dashboard repeat the denim light blue tone of the exterior.
The central console, the dashboard fascia and door panels of the Quattroporte GranLusso ONE OF ONE for Xuan Feng are made from 100% natural burl wood, characterized by a denim light blue colour, recalling the exterior and creating a sophisticated impression. This particular burl was used for the very first time on a car.
The Maserati Centro Stile created for Xuan Feng two unique floor mat kits in different colours: one in Bianco Ghiaccio in order to accentuate the brightness of the interior, and the other in Blu Indigo to evoke the unique exterior colour.
Maserati will host - together with Ermenegildo Zegna, a longstanding partner and a leader in the field of men’s luxury clothing - two other leading artisanal firms in their field: Giorgetti, the internationally renowned Italian woodworking company, known for its furniture and unique design pieces, and De Castelli, a leading metalworking firm, specializing in the production of unique home design accessories, custom surfaces and projects.
The stand provides an interactive journey through three different thematic areas, each of them with a dedicated working table. Each area will feature a display of materials and components that bear witness to the unending quest for excellence, style and originality, typical of products designed and Made in Italy, and therefore typical of Maserati.
Regarding innovation, design and customization, for the first time ever Maserati applies a D-Table, the only multi-touch, interactive flat screen table featuring an elegant and sophisticated design. Latest-generation software will enable customers to configure their cars by selecting external and internal combinations, colours and materials at a touch. Thus offering a unique experience and real-time visualization for the configuration of their individual Maserati, using all customization features offered.
The Zegna working table illustrates the Zegna-Maserati tailoring atelier, from the preliminary phase of weaving the PELLETESSUTA™ using spools of sturdy bands of leather, through to the rolls of resulting woven material in the Maserati leather colours (black, tan, red and dark brown).
Like a fine, made-to-measure shoe, this PELLETESSUTA™ (woven leather) adapts its shape to the sinuous surface of the Maserati Quattroporte dashboard (the featured element of the interior, over which the PELLETESSUTA™fits perfectly; the three-dimensionality of the woven strips of leather create a tactile surface for this component, restoring light and texture, imbuing the volume of this component with expressive force). Two Quattroporte dashboard fascias covered with black and tan PELLETESSUTA™ are on display.
Five different decorative Maserati Levante door panel trim elements demonstrate the many opportunities for chromatic customization of the Maserati PELLETESSUTA™.
The PELLETESSUTA™tiles represent joint studies and design research between the Ermenegildo Zegna Style Centre and Maserati, exploring jacquard designs that mix colours, graphic elements and patterns with an eye to potential customizations.
The sketches depict the research carried out by the Masearti Centro Stile into textures, their visual application to the various components and efforts to balance and harmonize colours within the context of the car interior.
The Giorgetti working table features outstanding woodworking and cabinetry skills. By means of three Quattroporte dashboard inserts Giorgetti illustrates the central role of wood when it comes to Maserati components, highlighting how initial mechanical processes are followed by manual ones, operations like precision carving work, turning and modelling in three of the 12 Giorgetti wood varieties: Ash, Walnut and Maple.
The table also features a wooden panel in antiqued Ash with Shibori decorations, the inspiration for the two Quattroporte dashboard fascias which feature this technique in a micro-shibori version, styled and expressed all-over pattern sections. The smallest dashboard inserts feature the same treatment for larger elements on the dashboard in antiqued Ash burl wood and natural Ash burl wood.
Finally, the sheets of veneer complete the table as elements of stylistic research in which Giorgetti and Maserati experiment with wood varieties transformed into 3D-pattern, landscapes in the case of the Ziricote wood, or dynamic textural effects in the case of the Tanganika Frise.
The working table illustrates the meeting between the Italian excellence of De Castelli, when it comes to creative metal surfacing, and Maserati’s eagerness to embrace and interpret this poetry in metal. The sophistication of the metal working processes applied to its interior components (the dashboard fascia and the pedal trims) serves to further enhance the interior, not only functionally but also by introducing a sense of poetry and textural allure. A storytelling inspired by the chromatic richness of the Italian sea and landscape.
The four sheets of metal demonstrate the process of working the semi-finished material. The sheet of raw material in its pure form is subjected to a manual hammering phase, fashioning it into the shape of the Maserati Quattroporte dashboard. The featured element of this interior, is perfectly suited to communicating the subtle chromatic and poetic transitions of the DeMarea finish, selected for this exquisite work of art. The other two elements illustrate the phases of oxidation and surface transformation of the brass: human manuality, creativity and sense of aesthetic pleasure decide when to stop time and halt the process of oxidation, ascertaining the perfect moment for obtaining the DeMarea gradient. This process is simply defining the uniqueness of each detail.
On the artisan’s working table and creative space, the process of storytelling unfolds with the help of tools and historical instruments, where metal sheet is shaped into a work of art.
Subjected to various surface treatments, the sheets of metal convey the excellence of the De Castelli world, not to mention Maserati’s flair for design.
The working table also displays Quattroporte dashboard fascia with the DeMarea Iron, DeMarea Copper and DeMarea Brass finish. The DeMarea trilogy illustrates a single process composed of superimposed, polysemous manual oxidation operations. These are all inspired by Italian sea and landscapes, creating “watercolour” effects, conveying highly textural sensations and evocations of waves lapping against Venice’s signature mooring posts.
The collaboration between De Castelli and Maserati also expresses itself in the pedals. These key elements for operating a car have been embellished with a hand-applied oxidation treatment, boasting a more sophisticated flair in the DeMarea Copper kit, combined with the luxurious pad in vegetal-tanned Saddle Extra leather, which is inspired by the soles of made-to-measure shoes. While a more “art workshop” flair distinguishes the DeMarea Iron kit, brandishing logos engraved with the Maserati name.
The sketches depict the research carried out by the Maserati Centro Stile into textures, their visual application to the various components and efforts to balance and harmonize colours within the context of the car interior.