United by their shared passion for excellence and elegance, Maserati and La Martina forged an ongoing creative partnership in 2011. Over the past five years, the flair and savoir-faire of both houses have resulted in the peerless La Martina for Maserati Capsule Collections, showcasing the very best in luxury polo-inspired attire.
In the second episode of the #PoloStories project, Maserati and La Martina explore the subtle thread that links past, present and future, to find out what heritage really means. The concept is strictly connected to history as a result of passion and hard work. In this framework, the two brands share the same view and they have a perfect affinity, being both products of great heritage.
The #PoloStories project represents a real global initiative that follows the Maserati Polo Tour 2016 in each of its legs, but not only aiming as well to tell all of what’s behind the Game of Kings. The project will showcase a series of videos devoted to exploring the origins, backgrounds and intrinsic links that bind La Martina and the “Game of Kings” to the very heart of Maserati. Elegance, finesse and style, together with strength, speed and competition are just some of the features racing and riding have in common. Maserati has built a special relationship with a game that is based on the finest attention to detail, the pursuit of excellence and the continuous and dynamic equilibrium between grace and power.
The partnership between the two brands came naturally; La Martina and Maserati being two realities that share the same roots and the same values: a burning passion for sports and performance excellence.
The Polo Player Windbreaker Jacket, also designed for both the winter and between-season wear, is composed of an external shell in reflective nylon, providing protection from the rain and other inclement conditions, and a removable quilted inner vest, lined in cashmere, both insulating and eco-friendly, capable of maintaining warmth even under the coldest conditions.
This smart capsule release is completed by a soft fleece hoodie, sporting a zipper and printed nylon bib, accompanied by three exclusive Polo shirts. The signature feature of the collection is the geometric planisphere print, signifying the global Tour of Maserati and La Martina on the major international polo fields.
“Maserati Polo Tour” Limited Edition Collection
In conjunction with each leg of the Maserati Polo Tour, Maserati and La Martina will unveil a limited edition polo shirt, only available in 300 pieces, inspired by the specific tournament and featuring a special characteristic.
In conjunction with the Dubai Polo Challenge, the two brands presented the spectacular “24K Gold Dubai Polo” - a unique polo shirt which blends sportswear with luxury: the stretch piquet fabric is embroidered with a 24-carat gold thread. The “24K Gold Dubai Polo” is available exclusively at La Martina Stores in the Dubai Mall and the Mall of the Emirates and in the brand’s London and Milan flagship stores.
In general, any information and data which you provide to Maserati over the Website, or which is otherwise gathered via the Website by Maserati, in the context of the use of Maserati’s services (“Services”) as better defined in the Section 3 below, will be processed by Maserati in a lawful, fair and transparent manner. To this end, and as further described below, Maserati takes into consideration internationally recognised principles governing the processing of personal data, such as purpose limitation, storage limitation, data minimisation, data quality and confidentiality.
5. Recipients of Personal Data
Your Personal Data may be shared with the following list of persons / entities (“Recipients”):