A new way to experience the Maserati of SUVs
The Shanghai Motor Show - from 21 to 28 April 2017 - was the first stage on which Maserati presented the new Levante Augmented Reality Experience, an interactive adventure for those who want to know more about the SUV by exploring it digitally.
It has been developed with Google's Tango Technology, an Augmented Reality computing platform which uses 3D mapping and physical space measurement to detect position, enabling people to walk around a full scale virtual car and even explore what it’s like inside.
Tango in fact gives devices such as the Lenovo Phab2 Pro the ability to understand their position relative to the world around them. It’s similar to how human beings use their eyes in the daily lives to know exactly where they are inside closed spaces, with the only difference that instead of brain, cerebellum and nerves, Tango uses three core technologies - Motion Tracking, Area Learning and Depth Perception – to locate any digital object in a real environment.
This technology is still not available on a large scale, but that in the future will probably become more and more important for people’s relationship with reality.
