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Levante Augmented Reality Experience presented at Shanghai AS 2017

Levante Augmented Reality Experience

A new way to experience the Maserati of SUVs

The Shanghai Motor Show - from 21 to 28 April 2017 - was the first stage on which Maserati presented the new Levante Augmented Reality Experience, an interactive adventure for those who want to know more about the SUV by exploring it digitally.

It has been developed with Google's Tango Technology, an Augmented Reality computing platform which uses 3D mapping and physical space measurement to detect position, enabling people to walk around a full scale virtual car and even explore what it’s like inside.

Tango in fact gives devices such as the Lenovo Phab2 Pro the ability to understand their position relative to the world around them. It’s similar to how human beings use their eyes in the daily lives to know exactly where they are inside closed spaces, with the only difference that instead of brain, cerebellum and nerves, Tango uses three core technologies - Motion Tracking, Area Learning and Depth Perception – to locate any digital object in a real environment.

This technology is still not available on a large scale, but that in the future will probably become more and more important for people’s relationship with reality.

Watch the Levante Augmented Reality Experience in action

With the Tango based Maserati Levante’s intuitive light configurator tool, users can select their preferred features, customize all its elements, such as the exterior and interior packages, and interact with their car. Almost any detail of Levante can in fact be explored: from the steering wheel to the back seats, from the wheel rims to the dashboard. And that’s not all: you can even turn on the lights, explore under the hood and hear the exciting sound of the Levante engine when it is started.

As a result, the selections will appear in the augmented reality application and can be visualized in 3D, even without the physical presence of the vehicle. A technologically new and pioneering way for all Maserati lovers to try out their own Levante before taking it home.

Augmented reality was shown to be not only about entertainment, but can actually revolutionize the consumers’ shopping experience.

The Levante Experience tries to anticipate this revolution, by creating a more engaging fusion between technology and reality. In full Maserati style.

Build and Price
Every Maserati is like a work of art constructed with the care and attention that only the human hand can provide.
Ghibli
Ghibli
Levante
Levante
Quattroporte
Quattroporte
GranTurismo
GranTurismo
GranCabrio
GranCabrio
Ghibli
2018
Ghibli
Starting from OMR 33000.00
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Ghibli S
2018
Ghibli S
Starting from OMR 37000.00
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Ghibli S Q4
2018
Ghibli S Q4
Starting from OMR 38000.00
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Levante
2018
Levante
Starting from OMR 35000.00
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Levante S
2018
Levante S
Starting from OMR 40000.00
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Quattroporte
2018
Quattroporte
Starting from OMR 44000.00
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Quattroporte S
2018
Quattroporte S
Starting from OMR 49000.00
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Quattroporte S Q4
2018
Quattroporte S Q4
Starting from OMR 52000.00
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Quattroporte GTS
2018
Quattroporte GTS
Starting from OMR 62000.00
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
GranTurismo Sport
2018
GranTurismo Sport
Starting from OMR 50500.00
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
GranTurismo MC
2018
GranTurismo MC
Starting from OMR 58000.00
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
GranCabrio Sport
2018
GranCabrio Sport
Starting from OMR 56500.00
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
GranCabrio MC
2018
GranCabrio MC
Starting from OMR 61500.00
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Please enter a Configuration Code.
Open an existing configuration.
Access to your own Maserati using your unique configuration ID.
You'll find your Maserati configuration ID on your personal email or within the PDF printed summary
Build and Price
Every Maserati is like a work of art constructed with the care and attention that only the human hand can provide.
Ghibli
Ghibli
Ghibli
2018
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Starting from OMR 33000.00
Ghibli S
2018
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Starting from OMR 37000.00
Ghibli S Q4
2018
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Starting from OMR 38000.00
Levante
Levante
Levante
2018
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Starting from OMR 35000.00
Levante S
2018
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Starting from OMR 40000.00
Quattroporte
Quattroporte
Quattroporte
2018
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Starting from OMR 44000.00
Quattroporte S
2018
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Starting from OMR 49000.00
Quattroporte S Q4
2018
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Starting from OMR 52000.00
Quattroporte GTS
2018
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Starting from OMR 62000.00
GranTurismo
GranTurismo
GranTurismo Sport
2018
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Starting from OMR 50500.00
GranTurismo MC
2018
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Starting from OMR 58000.00
GranCabrio
GranCabrio
GranCabrio Sport
2018
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Starting from OMR 56500.00
GranCabrio MC
2018
Engine Layout
Displacement
Acceleration
Max speed
Max power
Traction
Starting from OMR 61500.00
Please enter a Configuration Code.
Open an existing configuration.
Access to your own Maserati using your unique configuration ID.
You'll find your Maserati configuration ID on your personal email or within the PDF printed summary
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