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Levante Augmented Reality Experience presented at Shanghai AS 2017

Levante Augmented Reality Experience

A new way to experience the Maserati of SUVs

The Shanghai Motor Show - from 21 to 28 April 2017 - was the first stage on which Maserati presented the new Levante Augmented Reality Experience, an interactive adventure for those who want to know more about the SUV by exploring it digitally.

It has been developed with Google's Tango Technology, an Augmented Reality computing platform which uses 3D mapping and physical space measurement to detect position, enabling people to walk around a full scale virtual car and even explore what it’s like inside.

Tango in fact gives devices such as the Lenovo Phab2 Pro the ability to understand their position relative to the world around them. It’s similar to how human beings use their eyes in the daily lives to know exactly where they are inside closed spaces, with the only difference that instead of brain, cerebellum and nerves, Tango uses three core technologies - Motion Tracking, Area Learning and Depth Perception – to locate any digital object in a real environment.

This technology is still not available on a large scale, but that in the future will probably become more and more important for people’s relationship with reality.

Watch the Levante Augmented Reality Experience in action

With the Tango based Maserati Levante’s intuitive light configurator tool, users can select their preferred features, customize all its elements, such as the exterior and interior packages, and interact with their car. Almost any detail of Levante can in fact be explored: from the steering wheel to the back seats, from the wheel rims to the dashboard. And that’s not all: you can even turn on the lights, explore under the hood and hear the exciting sound of the Levante engine when it is started.

As a result, the selections will appear in the augmented reality application and can be visualized in 3D, even without the physical presence of the vehicle. A technologically new and pioneering way for all Maserati lovers to try out their own Levante before taking it home.

Augmented reality was shown to be not only about entertainment, but can actually revolutionize the consumers’ shopping experience.

The Levante Experience tries to anticipate this revolution, by creating a more engaging fusion between technology and reality. In full Maserati style.

Build and Price

Every Maserati is like a work of art constructed with the care and attention that only the human hand can provide.
Ghibli
Ghibli
Levante
Levante
Quattroporte
Quattroporte
GranTurismo
GranTurismo
GranCabrio
GranCabrio

Ghibli

2019
Ghibli
Starting from OMR 33000.00
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.5 sec
Max speed
267 km/h
Max power
350 HP
Traction
RWD

Ghibli S

2019
Ghibli S
Starting from OMR 37500.00
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.9 sec
Max speed
286 km/h
Max power
430 HP
Traction
RWD

Ghibli S Q4

2019
Ghibli S Q4
Starting from OMR 38500.00
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.7 sec
Max speed
286 km/h
Max power
430 HP
Traction
AWD

Levante

2019
Levante
Starting from OMR 36000.00
Engine Layout
V6
Displacement
2979 cc
Acceleration
6.0 sec
Max speed
251 km/h
Max power
350 HP
Traction
AWD

Levante S

2019
Levante S
Starting from OMR 41000.00
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.2 sec
Max speed
264 km/h
Max power
430 HP
Traction
AWD

Levante GTS

2019
Levante GTS
Starting from OMR 52500.00
Engine Layout
V8
Displacement
3799 cc
Acceleration
4.2 sec
Max speed
292 km/h
Max power
550 HP
Traction
AWD

Levante TROFEO

2019
Levante TROFEO
Starting from OMR 65500.00
Engine Layout
V8
Displacement
3799 cc
Acceleration
3.9 sec
Max speed
304 km/h
Max power
590 HP
Traction
AWD

Quattroporte

2019
Quattroporte
Starting from OMR 45000.00
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.5 sec
Max speed
270 km/h
Max power
350 HP
Traction
RWD

Quattroporte S

2019
Quattroporte S
Starting from OMR 50500.00
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.0 sec
Max speed
288 km/h
Max power
430 HP
Traction
RWD

Quattroporte S Q4

2019
Quattroporte S Q4
Starting from OMR 52500.00
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.8 sec
Max speed
288 km/h
Max power
430 HP
Traction
AWD

Quattroporte GTS

2019
Quattroporte GTS
Starting from OMR 63000.00
Engine Layout
V8
Displacement
3799 cc
Acceleration
4.7 sec
Max speed
310 km/h
Max power
530 HP
Traction
RWD

GranTurismo Sport

2019
GranTurismo Sport
Starting from OMR 50500.00
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.8 sec
Max speed
299 km/h
Max power
460 HP
Traction
RWD

GranTurismo MC

2019
GranTurismo MC
Starting from OMR 58000.00
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.7 sec
Max speed
301 km/h
Max power
460 HP
Traction
RWD

GranCabrio Sport

2019
GranCabrio Sport
Starting from OMR 56500.00
Engine Layout
V8
Displacement
4691 cc
Acceleration
5.0 sec
Max speed
288 km/h
Max power
460 HP
Traction
RWD

GranCabrio MC

2019
GranCabrio MC
Starting from OMR 61500.00
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.9 sec
Max speed
291 km/h
Max power
460 HP
Traction
RWD
Please enter a Configuration Code.
Open an existing configuration.
Access to your own Maserati using your unique configuration ID.
You'll find your Maserati configuration ID on your personal email or within the PDF printed summary

Build and Price

Every Maserati is like a work of art constructed with the care and attention that only the human hand can provide.
Ghibli
Ghibli

Ghibli

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.5 sec
Max speed
267 km/h
Max power
350 HP
Traction
RWD
Starting from OMR 33000.00

Ghibli S

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.9 sec
Max speed
286 km/h
Max power
430 HP
Traction
RWD
Starting from OMR 37500.00

Ghibli S Q4

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.7 sec
Max speed
286 km/h
Max power
430 HP
Traction
AWD
Starting from OMR 38500.00
Levante
Levante

Levante

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
6.0 sec
Max speed
251 km/h
Max power
350 HP
Traction
AWD
Starting from OMR 36000.00

Levante S

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.2 sec
Max speed
264 km/h
Max power
430 HP
Traction
AWD
Starting from OMR 41000.00

Levante GTS

2019
Engine Layout
V8
Displacement
3799 cc
Acceleration
4.2 sec
Max speed
292 km/h
Max power
550 HP
Traction
AWD
Starting from OMR 52500.00

Levante TROFEO

2019
Engine Layout
V8
Displacement
3799 cc
Acceleration
3.9 sec
Max speed
304 km/h
Max power
590 HP
Traction
AWD
Starting from OMR 65500.00
Quattroporte
Quattroporte

Quattroporte

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.5 sec
Max speed
270 km/h
Max power
350 HP
Traction
RWD
Starting from OMR 45000.00

Quattroporte S

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
5.0 sec
Max speed
288 km/h
Max power
430 HP
Traction
RWD
Starting from OMR 50500.00

Quattroporte S Q4

2019
Engine Layout
V6
Displacement
2979 cc
Acceleration
4.8 sec
Max speed
288 km/h
Max power
430 HP
Traction
AWD
Starting from OMR 52500.00

Quattroporte GTS

2019
Engine Layout
V8
Displacement
3799 cc
Acceleration
4.7 sec
Max speed
310 km/h
Max power
530 HP
Traction
RWD
Starting from OMR 63000.00
GranTurismo
GranTurismo

GranTurismo Sport

2019
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.8 sec
Max speed
299 km/h
Max power
460 HP
Traction
RWD
Starting from OMR 50500.00

GranTurismo MC

2019
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.7 sec
Max speed
301 km/h
Max power
460 HP
Traction
RWD
Starting from OMR 58000.00
GranCabrio
GranCabrio

GranCabrio Sport

2019
Engine Layout
V8
Displacement
4691 cc
Acceleration
5.0 sec
Max speed
288 km/h
Max power
460 HP
Traction
RWD
Starting from OMR 56500.00

GranCabrio MC

2019
Engine Layout
V8
Displacement
4691 cc
Acceleration
4.9 sec
Max speed
291 km/h
Max power
460 HP
Traction
RWD
Starting from OMR 61500.00
Please enter a Configuration Code.
Open an existing configuration.
Access to your own Maserati using your unique configuration ID.
You'll find your Maserati configuration ID on your personal email or within the PDF printed summary
Find your local website