Five models of fire-engine red Maseratis are ready to leave one of the most celebrated hotels in the world, London’s exclusive Dorchester, to begin the Cash & Rocket Tour, an event now in its fourth edition and organised to raise money for three very worthwhile charities.
On the eve of the event, the same legendary Dorchester Hotel hosted a gala dinner and charity auction which raised over £550,000. The most exclusive items on the block included: a haute couture Valentino gown, return flights to Cannes in a private jet and a Chopard watch. Many celebrities and VIPs attended the event to help raise money and celebrate the launch of the Tour, including actor Luke Evans, models Selita Ebanks, Arizona Muse, Jade Parfitt and Ashley Graham, Topshop tycoon Sir Philip Green, with daughter Chloe and wife Lady Tina, Leah and Jo Wood, Chelsy Davy, socialite Yasmin Mills and singer Natalie Imbruglia.
The ambitious goal that the organisers have set for Cash and Rocket Tour 2015 is to raise more than a million pounds, topping the previous record, money which will go to the above-mentioned charities.
The three non-governmental organizations which inspired the Cash & Rocket Tour and are supported by it – Shine on Sierra Leone, OrphanAfrica and Sumbandila – are all involved in the promotion of community projects intended to improve the future prospects of thousands of deserving young people living in Central and South Africa.
The protagonists of this charitable fund-raising project, the Cash & Rocket Tour, are 70 successful women, leading figures in the worlds of film, television, fashion, business, the arts and music, who will take turns driving a convoy of luxury automobiles through the United Kingdom, France and Italy.
Maserati will be participating with five saloons which will join the fleet of 35 vehicles, all boasting bright red, the colour of the Tour’s flag. Starting tomorrow morning in Audley Square, Mayfair, the Maserati Quattroporte and Ghibli models will be driven by the first shift of a host of beautiful, highly successful drivers known throughout the world supporting this charity event.
Among the celebrities at the wheel of the Maserati Ghibli will be the former angel of Victoria’s Secret, Selita Ebanks, and the stunning Spanish model Nieves Álvarez. Taking turns at the wheel of the Maserati Quattroporte editors and influencers in the realms of fashion and lifestyle active on Buro 24/7, the most important media platform in Eastern Europe.
Today, the big press day for the Tour, the philanthropic ladies, will be driving through the centre of London, from the London Eye, where the luxury vehicles will be lined up and ready to start, to Regents Street, via Trafalgar Square, Covent Garden, The Mall and Oxford Street.
Tomorrow morning the glamorous convoy of cars decked out in red will set off for Paris, passing through the Eurotunnel. The second day will conclude at the Paris headquarters of Valentino on Place Vendôme, for an evening programme continuing to feature the hallmark colour of red.
The “once-in-a-lifetime” convoy, having passed through Lyon and then Milan, where it will stop for a cocktail party at Palazzo Bocconi, will conclude on Tuesday 19th May in Cannes.
This parade of luxury cars will make a grand entrance into the star-studded setting of the town’s Film Festival, moving down La Croisette until it reaches Allée de la Liberté Charles de Gaulle, where a contingent of Maseratis will be proudly lined up for a photo shoot, before proceeding in an elegant procession across the prestigious red carpet. The Tour will end in grand style with a dazzling cocktail dinner hosted by Chopard, the Swiss-based luxury watch brand.
For further information regarding the Tour, visit: www.cashandrocket.com . It features all sorts of photos, gossip, human-interest news and updates documenting every phase of this memorable journey. This way you can follow the entire event and personally share in all the thrills, excitement and glamour of the Cash & Rocket Tour. In order to donate yourself and be updated on the amount of money received thus far, just click the following link: https://teams.cashandrocket.com/
1) Charity Partners – Cash & Rocket 2015
Shine On Sierra Leone
Shine on Sierra Leone is a cutting-edge international charity celebrating its 7th successful year this May. Focused on increasing access to all levels of education, SOSL has six fully developed and executed initiatives including primary education, adult literacy, computer literacy, micro lending, agricultural investment, and sustainable development using the earth-bag building method.
OrphanAid Africa - Ghana
OrphanAid Africa (OA) is a non-profit and non-governmental organisation originally founded as NGO in Ghana in 2002 and which progressively grew internationally with registered branches in Europe and in the United States. Its aim is to support orphans and vulnerable children in Ghana through programs in Care Reform, education and development.
Sumbandila - Sud Africa
Focused initially in northern South Africa, the Sumbandila vision, through its educational scholarship and mentorship programme, is to transform the lives of underprivileged children with exceptional potential and create entrepreneurs and leaders who make significant contributions to society and their own communities.
2) The Teams – Cash & Rocket 2015
• #9 – Maserati Ghibli S Q4
Selita Ebanks and Miriam Aldainy
• #17 - Maserati Ghibli S Q4
Patricia Bright, Mollie King, Ella Catliff
• #29 - Maserati Ghibli diesel
Daria Vlasova-Milai and Aleksandra Gorelova
• #34 - Maserati Quattroporte GTS
Ekaterina Mukhina, Meruyert Ibragim and Tetiana Kremnev (London-Paris), Nigar Nazarova and Lala Alieva (Paris-Lyon-Milan), Valeriya Dresvyanskaya and Ekaterina Darma (Milan-Cannes)
• #35 - Maserati Ghibli S Q4
Yasmin Mills and Zara Martin (London-Paris), Yasmin Mills and Nieves Álvarez (Milan-Cannes)