Modena, Tuesday 7th March 2017 - After a very successful year of sales, with a record 42,100 cars distributed globally in 2016, Maserati has chosen the 87th Geneva International Motor Show to introduce its GranTurismo and GranCabrio Sport Special Edition versions. A brand new conceptual Ermenegildo Zegna silk interior in beige will also be on show in the SUV Levante.
The first Maserati Grand Touring production car was created in 1957; 60 years ago, the 3500 GT made its debut at the Geneva Motor Show, creating a successful market segment, in addition to the more than 2200 units sold in both coupe and cabrio versions afterwards. The GranTurismo and GranCabrio Special Editions celebrate the 60th anniversary of that important step in Maserati history and commemorate one of Maserati’s iconic vehicles, while embodying the entire legacy of this glorious brand.
The Special Edition is based on GranTurismo and GranCabrio Sport versions and only 400 units will be produced. The main unique features of these new and exclusive versions include the New Rosso Italiano three-layer paint for the exteriors, reinterpreting the red of Fangio’s 250F - F1 champion in 1957 - and emphasizing the link with Maserati’s heritage. Not to mention the wheels: MC-design 20” alloy wheels with a new Glossy Black finish that matches the Special Edition logo wheel centre caps.
The interiors have also been reimagined: the new interior design revolves around Poltrona Frau leather or leather/Alcantara upholstery and new interior stitching available in 4 different combinations. Other distinguishing interior details are the door sills in carbon fibre featuring the Special Edition logo and the dedicated plate on the central tunnel with a carbon fibre holder, commemorating the anniversary and the limited production run of 400 units.
The 2017 Geneva Motor Show will also present the Levante Show Car, featuring the new conceptual Ermenegildo Zegna 100% silk fabric in the cockpit. E. Zegna atelier has developed a new silk fabric specially for Maserati, for a heightened soft touch effect, in a new beige colour. The brand new “Chevron” beige silk fabric is coupled with full premium beige leather on the front and rear seats. The same new beige silk fabric with a “Nattè” pattern, is used to enrich the interior door panels, while a “Jersey” pattern has been chosen for the roof lining and sun visors. A dedicated label featuring the E. Zegna logo highlights the luxuriousness of this interior combination, which is paired with the full premium black leather covering the upper part of the dashboard and the ambient beige cabin.
The new E. Zegna beige interior will further enrich the current line-up of luxury interiors, available in 100% silk in anthracite combined with full premium leather in black, red and tan. The Levante on show is based on the Diesel version, equipped with the 275 hp 3.0-litre V6 Turbo, combined with the “Q4” intelligent all-wheel drive system – which can transfer torque between the axles in just 100 ms and, only when necessary, with 50/50% torque distribution – and an 8-speed automatic gearbox, with integrated Start&Stop System.
In the afternoon, Massimo Bottura, chef and owner of "Osteria Francescana" restaurant, named the World's best restaurant by the respected "The World's 50 Best Restaurants 2016" and Maserati brand ambassador, will appear on the stand for a special cooking experience dedicated to a few select Maserati and Ermenegildo Zegna customers.
The Maserati stand at Geneva will also display the marque's complete range, including the Ghibli and Quattroporte saloons, as well as the best performing car in the SUV family, the Levante S – all in Model Year 2017.