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Nitin Passi

Passi, 34, started Missguided with a £50,000 loan from his father in 2009. Thanks to clever marketing and collaborations with the likes of model Jourdan Dunn, he presides over one of the hottest fast-fashion outlets in Britain, with sales of £117m. Its buyers order up to 500 copies of a garment, then “repeat big” if they get a reaction from shoppers.

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