Modena, 11 September 2018 – For the second consecutive year, Maserati took part as official car in the 41st edition of the Cannes Yachting Festival, with a comprehensive programme of events placing the Trident Brand firmly in the centre of Europe’s top yachting show.
Throughout the event, the Croisette provided the backdrop for test drives involving the entire Maserati 2019 range: Levante, the first SUV in the Modena constructor’s more than a century of history, the Quattroporte flagship and the Ghibli sports sedan were available to guests and customers for test drives on a route carefully chosen to highlight the performance, driving pleasure and comfort.
Maserati also supplied a chauffeur courtesy car service for VIP guests visiting the event, in a fleet of cars, including the flagship Quattroporte sedan and the Levante SUV.
From 13 to 15 September, during the exclusive “Drive & Sail” programme, as well as taking the cars on-road, participants also had the opportunity for an experience on board the Maserati Multi 70, skippered by Giovanni Soldini. The high-tech racing trimaran and its crew offered the opportunity of an adrenalin-packed experience of “flying” across the waves, in a vessel that is a cutting-edge work-in-progress, always seeking to evolve and improve performance. In February, Maserati Multi 70 set the new record on the Tea Route of 12,948 nautical miles from Hong Kong to London, which it covered in just 36 days, 37 minutes and 12 seconds.
The “Drive & Sail” experience is the ideal combination of technology, performance and lifestyle, all typical of the Trident Brand and echoed across the Maserati 2019 range, enhanced with discreet updates to the styling and new, exclusive contents.
Maserati 2019 Range
Throughout the Festival, customers and guests were welcomed to the Maserati Lounge, an exclusive space within the Vieux Port, Palais 239.
Inside the Lounge, visitors were able to view the MY19 range, all featuring the powerful V6 and V8 petrol engines that deliver the perfect mix of performance and comfort, with the unique sound that identifies all Maserati cars:
The Maserati Lounge also displayed the latest offerings by our partners, who have once again joined the Trident Brand for this event.
To celebrate the partnership, Bvlgari exhibited the two versions of the exclusive Octo Maserati watch, GranLusso and GranSport, the perfect synthesis of the elegance and excellence which the two brands share.
Ermenegildo Zegna, was present with the ZZegna capsule collection, designed for sailing and yachting enthusiasts in search of quality technical clothing. The collection was also on show at the Zegna boutique in Cannes throughout the Festival.
The lifestyle experience in the Maserati Lounge was completed by the Bowers & Wilkins sound system, with a personalised sound experience exclusively created for Maserati guests, and the Italian excellence of the Illy and Cantine Ferrari products.