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Maserati e La Martina

Due aziende che condividono lo stesso codice genetico all'insegna di passione per lo sport, prestazione, raffinatezza ed eleganza.

Maserati e La Martina presentano: Polo Stories - Episode 1

Ebe Sievwright, La Martina Ambassador
Chiudi

#PoloStories, l’ambizioso progetto di social storytelling pensato per celebrare la bellezza del polo e l’eccellenza delle vetture Maserati.

Si tratta di un progetto globale che affianca il Maserati Polo Tour 2016 durante tutte le sue tappe e che ha l'obiettivo di raccontare i retroscena del cosiddetto "Gioco dei Re". Il progetto presenterà una serie di video mirati ad esplorare le origini, i segreti e i legami intrinsechi che uniscono La Martina e il “Gioco dei Re” all’animo di Maserati. Eleganza, raffinatezza e stile, combinati a potenza, velocità e competitività sono solo alcuni dei tratti che la guida dell’auto e quella del cavallo hanno in comune.

La Capsule Collection autunno/inverno 2016

TUna speciale capsule collection che sancisce la crescita e la maturità di una collaborazione oramai da tempo consolidata.
Le parole chiave della capsule per la Fall/Winter 2016/17 sono versatilità ed evoluzione. Un vero e proprio restyling nelle forme, nei colori e nei materiali, dove la vestibilità dei capi è stata rivisitata per consentirne un’estensione dai campi invernali del Maserati Polo Tour allo streetwear.

The Polo Player Windbreaker Jacket, also designed for both the winter and between-season wear, is composed of an external shell in reflective nylon, providing protection from the rain and other inclement conditions, and a removable quilted inner vest, lined in cashmere, both insulating and eco-friendly, capable of maintaining warmth even under the coldest conditions.

This smart capsule release is completed by a soft fleece hoodie, sporting a zipper and printed nylon bib, accompanied by three exclusive Polo shirts. The signature feature of the collection is the geometric planisphere print, signifying the global Tour of Maserati and La Martina on the major international polo fields.

SPRING/SUMMER 2016 CAPSULE COLLECTION

Taking inspiration from the concept of the "Polo Player Kit”, it features a new, sophisticated style revealing snapshots of the players' life beyond the field action.
The capsule collection features a refined, post-match blazer made of micro-fibre and with zip under the lapels, and a bomber jacket, with concealed stitching and front zip, has a clean look and is tailored in white, a style which characterises the entire collection. The two versions of the polo shirt are similar to the Maserati match shirts and are a social must-have, an essential après-tournament look, with patches of real leather and silver printing.

The Maserati Team polo shirt was worn by George Spencer-Churchill, direct descendant of Winston Churchill, when he challenged Prince Harry in the “Maserati Jerudong Park Trophy”, an exclusive tournament which supports the charity association of HRH Duke of Cambridge, played May 24, 2015, at the prestigious British Polo Club, Cirencester Park Polo Club, inaugurated in 1894.

“Maserati Polo Tour” Limited Edition Collection


In conjunction with each leg of the Maserati Polo Tour, Maserati and La Martina will unveil a limited edition polo shirt, only available in 300 pieces, inspired by the specific tournament and featuring a special characteristic.

In conjunction with the Dubai Polo Challenge, the two brands presented the spectacular “24K Gold Dubai Polo” - a unique polo shirt which blends sportswear with luxury: the stretch piquet fabric is embroidered with a 24-carat gold thread. The “24K Gold Dubai Polo” is available exclusively at La Martina Stores in the Dubai Mall and the Mall of the Emirates and in the brand’s London and Milan flagship stores.

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