Evolution of style
Through the evolution of its designs, Maserati has led the way in automotive fashion, with unique cars, elegant yet sporty, always with highly personal, distinctive lines. From the rounded, curvy, sinuous details of the brand’s early years, its cars gradually evolved to become larger, longer and more streamlined.
Then in the sixties design evolved further, making Maserati’s cars a perfect symbiosis of clean lines and sinuous surfaces, with a unique style recognisable all over the world. The shapes of the seventies were more angular, as technological development led to new aerodynamic solutions, flat lines and sharp edges, and evolved into the right-angled shapes of the eighties and nineties, which themselves opened the way for the sleek lines of today, more rounded but just as streamlined and eye-catching.
Over the years, Maserati has worked with several established engineers and designers such as Giugiaro, Zagato, Ramaciotti and Pininfarina. Having worked together on several projects, Maserati and Pininfarina have created some of the most popular designs and concept cars of all time, including the Birdcage 75th, heralded as one of the most iconic Maserati models in recent history.