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The thrill of precision driving. On ice.

Enjoy the ride!

Roaring Maseratis, spiked tyres and racetracks, all on a frozen lake in Sweden. How cool is that?

What have you planned for next February?

Heli-skiing in Canada? Bobsleighing in Switzerland? Enjoyable maybe, but hardly anything as exciting as what we have planned for you. How about something totally different, thrilling and adrenalin pumping - a trip to the Swedish arctic to learn the art of car control in a fleet of specially prepared Maseratis, including the new Levante SUV?  Now there’s a challenge more thrilling than anything you had planned.

Master Maserati’s SnowMaster Experience is the ultimate driving event: your entry into a whole new world of spiked tyres, controlled drift, opposite lock and slaloms, all on a frozen lake. Under the expert guidance of professional instructors, you will learn advanced driving techniques in a polar panorama with over 15 kilometres of exciting racetracks and dynamic handling courses: perfectly safe but remarkably challenging.

Places are limited with applications ending the 09th January 2017. And in answer to the question how cool is that?: probably 20°C below zero.

This highly enjoyable, yet driving-intensive course is structured around exciting teaching programmes. The utmost safety is assured, thanks to the experience and professionalism of the Master Maserati driver-instructors.


Maximum 18 per driving course.

2017 Dates

Session 1
3rd - 6th February 2017
Session 2
10th - 13th February 2017
Session 3
6th - 8th February 2017
Session 4
8th - 10th February 2017
  • 4 days (Friday-Monday)
  • 2½ days of driving course
  • 4 days (Friday-Monday)
  • 2½ days of driving course
  • 3 days (Monday-Wednesday)
  • 2 days of driving course
  • 3 days (Monday-Wednesday)
  • 2 days of driving course
  • Prices

    Course only, Driver
    • Session 1, Session 2: € 5.500 incl. VAT
    • Session 3, Session 4: € 5.000 incl. VAT

    The prices include driving course only and have to be payed directly to Maserati S.p.A.

    Accommodation with or without companion

    The price for accommodation package has to be payed directly to the hotel at checkout:

    Session 1, Session 2:
    Price per person, single use: 12900 SEK (= ~ € 1.400 incl. VAT )
    Price per person, double use: 10900 SEK (= ~ € 1.150 incl. VAT

    Session 3, Session 4:
    Price per person, single use: 10900 SEK (=~ € 1.150 incl. VAT )
    Price per person, double use: 9600 SEK (= ~  € 1.050 incl. VAT)


    To book your accommodation at Hotel Laponia, Arvidsjaur please contact Mr. Oliver Ziegler by phone  +49 17612083200  or send an e-mail to

    The accommodation package includes:

    • 2 or 3 nights Hotel Laponia  incl. breakfast
    • Guest transport to and from the airport
    • Lunches in the Private Lounge
    • 3-course dinner in VIP Lounge
    • Cocktail and finger food at arrival
    • Coffee in lounge
    • Flight sourcing and bookings (Flight fares are not included in the price)


    Ice Center - Arvidsjaur, Swedish Lapland

    80 km of ice racing tracks located on four different lakes close to Arvidsjaur (150 kilometres south of the Artic Circle) for amazing driving experiences. This exclusive driving course will be held on beautiful tracks in Lapland, the ideal location for learning all the secrets for driving on the most treacherous of surfaces.

    Maserati cars and services

    • Complete Maserati range: GranTurismo, Quattroporte, Ghibli  and Levante. Each vehicle is equipped with spiked tyres (over 500 spikes per tyre)
    • Official Master Maserati Driving School instructors
    • Presence of a Maserati S.p.A. representative
    • Participation diploma at the end of the course
    • Official photographer
    • An exclusive feature of this program is that newcomers and experts are classified into individual groups.

    Cancellation policy

    If the SnowMaster Experience before the start of the event is cancelled due to an insured incident for example bad weather conditions or the maximum number of participants hasn’t been reached, Maserati S.p.A. will refund you in full for the driving course fee. 

    Further it is possible to cancel your registration until the 9th of January. In the event of cancellation after this date, or no-shows, Maserati will be entitled to retain the course enrolment fee / bill the client for the total course enrolment fee. Even Hotel Laponia will charge anything until the 9th  January 2017,  from this date on 75% of the reserved value is charged.

    For any further information please contact us at

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