Medici Concept Car

Italdesign

ltaldesign created show prototypes that were the most important means of promoting its creativity and ability to dictate fashion rather than follow it, both to the public and those in the industry.

The company’s proposals were not limited to a simply stylistic task, but broadened out to propose new formulae for cars or innovative concept applications to noted formulae.
Those interpretations came about on the basis of, or with marques of, prestigious car manufacturers. And that is how the proposal for an ultra-high level saloon came about which, by carrying the Maserati Trident, had to lead to a possible future Quattroporte, with a two-volume silhouette instead of the well-established and expected three.
The design incorporated all the styling trends that Giugiaro was offering in both production projects and in integrated and squared concept form: for example, a prismatic roof group, smooth and taut surfaces and much glass.

The Medici prototype was certainly radical in renouncing three volumes, which in this category of car — hovering between a sports car and a luxury saloon — was an obligation, but the result was much inspired and successful and was light years ahead of the car that would become the real production Quattroporte a few years later.

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