When a myth became a logo
The Trident is one of the most iconic symbols in the luxury automotive world. And it’s been for almost a century now. Since its inception, it’s been a feature of every single racing or road-going car in Maserati’s history. Originally drawn by Mario Maserati, the trident remained a constant throughout the evolution of the brand and its style, underlining the exclusive status of Maserati cars and their identity as masterpieces of elegance, luxury and sports car performance.
Today it is proudly displayed atop the factory offices of Maserati, a landmark in Modena for almost eighty years.Maserati chose to embody this two-sided spirit, creating an intrinsic and intriguing tension: on the one hand, elegance, refinement, craftsmanship; on the other, a rebellious spirit, a hunger for performance, a need for adventure.