This website uses third-party profiling cookies to provide services in line with the preferences you reveal while browsing the Website. By continuing to browse this Website, you consent to the use of these cookies. If you want to object such processing, please read the instructions described in our Cookie Policy.

Nitin Passi

Passi, 34, started Missguided with a £50,000 loan from his father in 2009. Thanks to clever marketing and collaborations with the likes of model Jourdan Dunn, he presides over one of the hottest fast-fashion outlets in Britain, with sales of £117m. Its buyers order up to 500 copies of a garment, then “repeat big” if they get a reaction from shoppers.

Request a Test Drive, a Quote or More Information