Maserati has chosen Antinori to underline one of the Brand's key values: Italian excellence being a value common to the cultures of both businesses, in the uncompromising pursuit of quality.
The Antinori Family have been making wine for more than six hundred years and 26 generations, ever since Giovanni di Piero Antinori joined the Florentine Guild of Wine-Makers ("Arte Florentina dei Vinattieri") in 1385. Throughout its long history, the Antinori family has always run its business itself, with innovative and sometimes daring strategies but always with the same respect for traditions and the surrounding environment.
Maserati's partnership with Antinori will take form in a series of events and initiatives, inspired by the two businesses' shared values: tradition and innovation, constant pursuit of perfection, and craftsmanship founded on attention to details and a passion for quality.
With this affinity of values, Maserati and Antinori now combine their centuries of history, shaped by extraordinary people and unique experiences, to share with the world the true essence of Italian Excellence.