Maserati was founded over 100 years ago by the Maserati brothers who were entrepreneurs and innovators of their time. With humble, pioneering beginnings as a motorsport works, the family made a ground-breaking move in 1926 by acquiring Diatto’s racing materials including chassis, gearboxes and other components to create the very first Maserati car, the Tipo 26. The car quickly made its name on the Italian motor racing scene resulting in the brothers working non-stop to meet demand, producing a total of 43 Tipo 26 race cars.
Maserati’s founders, Alfieri Maserati and his brothers, were passionate about nurturing the entrepreneurial spirit. Maserati is pleased to continue celebrating entrepreneurship today with the fourth edition of the Maserati 100.
This year, the theme is ‘innovators’ as Maserati celebrates 100 entrepreneurs who have contributed original thinking to their industry. Innovation is about executing the [big] idea — converting the idea into a successful business.
Usually, managers equate innovation with creativity. But innovation is not creativity. Creativity is about coming up with the big idea. We are recognising entrepreneurs who have had a big idea and converted it into a successful business.