An Italian story.

Officine Alfieri Maserati was founded on 1 December 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Over a century of activity has brought with it glorious achievements, both on the road and the track, as well as more challenging times, which have helped forge the company’s character and personality.

However, Maserati’s history involves more than its glorious sporting achievements and the launch of great road cars. The company has also developed industrially over the years. Its relocation from Bologna to the current site in Viale Ciro Menotti, Modena, in 1940 is one of the main relevant step in its history.

Still today its world-wide reach emanates from its historic Maserati headquarters.

Maserati is now a global brand operating in over 70 markets. Unlike any other manufacturer, Maserati has succeeded in instilling within its cars both heritage and innovation, past and future, memory and vision. Its heart may be rooted in its Italian heritage, but its eyes are firmly focused on the future.

Today Maserati pride is reflected in the values that define the brand. In this section, you can relive Maserati’s enthralling history and get to know the people, achievements and cars which have made the brand famous.

Through the evolution of its designs, Maserati has led the way in automotive fashion, with unique cars, elegant yet sporty, always with highly personal, distinctive lines. From the rounded, curvy, sinuous details of the brand’s early years, its cars gradually evolved to become larger, longer and more streamlined. 

Then in the sixties design evolved further, making Maserati’s cars a perfect symbiosis of clean lines and sinuous surfaces, with a unique style recognisable all over the world. The shapes of the seventies were more angular, as technological development led to new aerodynamic solutions, flat lines and sharp edges, and evolved into the right-angled shapes of the eighties and nineties, which themselves opened the way for the sleek lines of today, more rounded but just as streamlined and eye-catching.

Over the years, Maserati has worked with several established engineers and designers such as Giugiaro, Zagato, Ramaciotti and Pininfarina. Having worked together on several projects, Maserati and Pininfarina have created some of the most popular designs and concept cars of all time, including the Birdcage 75th, heralded as one of the most iconic Maserati models in recent history.